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INDIAN SCHOOL OF BUSINESS
MANAGEMENT & ADMINISTRATION
AN ISO 9001 : 2008 CERTIFIED INSTITUTION
SUBJECT:-Marketing Management
MARKS :80
Course : MBA-4 Sem (Masters In Business Administration Dual
Name :
Answer the question in one line.
Q1. Define marketing and explain how marketing has evolved to the current state as it is practiced? (10 marks)
Answer: Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these n
Q2. What is Importance of Marketing as a subject of study? (10 marks)
Answer: Marketing is a central function in any business. Marketing involves getting the right product at the right price, promoted using the right messages/media and sold in the right place (the 4 Ps). At the core of effective marketing is the requirement to satisfy customers’ needs precisely. The closer the marketing mix of product, price, place and promotion are to customer requirements, the more likely it is that a business will be successful.
After considering the definition of marketing, one
Q3. State and explain the contents of a Marketing plan? (10 marks)
Answer: A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can
Q4. What is Marketing management process? (10 marks)
Answer:Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organization and on the management of a firm’s marketing resources and activities.
Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm’s marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In
Q5. What are the Steps in demand forecasting? (10 marks)
Answer: Demand Side Management (DSM) and supply side options both are level playing fields; whereas conventional power planning is supply focused and does not adequately include DSM options. With the advent of increasing growth in DSM efforts, it is essential that planners, engineers, and consultants continue to investigate the technical potential for DSM savings. Demand forecast exercise to estimate the potential DSM options is in fact energy services projections after consideration of the technological basis that provide energy services (e.g., the type of lighting fixture, type of motors) in the projected year, as well as
Q6. What are main Elements of Branding? (10 marks)
Answer: A brand is a name, term, design or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.
Q7. What are main Objectives of Pricing Policies? (10 marks)
Answer: Organizations producing goods and services need to set the price for their product. Setting the price for an organization’s product is one of the most important decisions a manager faces. It is one of the most crucial and difficult decisions a firm’s manager has to make. Pricing is a profit planning exercise. Cost is one of the major considerations in price determination of the product. It is one of the three major factors which influence ricing decision. The two other factors are customers and competitors.
Q8. Explain the objectives of Physical Distribution and role of Marketing Mix in Physical Distribution? (10 marks)
Answer: The principal objectives of physical distribution are to deliver the right goods to the right customer at the right time and place.
In other words, efficiency and satisfactory service are key goals of physical distribution, although there might be some conflicts with each other.
Objectives:
(i) To Give Better Customer Service:By improving the physical distribution system, the company’s promotional efforts are strengthened.
(ii) To Enhance Sales:By making sure that basic products i
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )