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SEM 4 MARKETING
MK0015-Services Marketing and Customer Relationship Management
1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
Explanation of service positioning
Explanation of purposes
Example
2 Elaborate GAP analysis in detail.
Explanation of GAP Model.
3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
Explanation of CIM
Explanation of Methods
4 What are the various types of conflicts in marketing services?
Explanation of types
5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
Explanation
6 Write short notes on:
a) E-CRM
b) Customer Retention
a) Meaning, opportunities and benefits
b) Meaning and Strategies
MK0016-Advertising Management and Sales Promotion
1 Do you agree that humour content in advertisement leads to better results? Support your view with examples.
Explanation of statement
Examples
2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in this context.
Explanation
Diagram of Model
3 Explain the role of a media planner and media buyer.
Role of media planner
Role of media buyer
4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing.
Explanation of strengths
Explanation of Weaknesses
Listing of products suitable
5 “Kids are the new age customers”. Do you agree with this statement? Explain Brat Power in this connection.
Explanation
6 Write short notes on:
a) Stereotyping in advertisement
b) Regulation governing Broadcast Media Advertising
a) Meaning and explanation
b) Explanation
MK0017- E-MARKETING
1 Definition of E-marketing. Explain the techniques of e-marketing.
Definition of E-marketing
Techniques of e-marketing
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace
3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues
4 Discuss the online buying process.
Online Buying process
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
6 Discuss the selling methods and sales promotion of E-marketing
Explanation of Selling methods
Explanation of sales promotion of e-marketing
MK0018– International Marketing
1 Discuss the different management orientations of a company. How does it affect international marketing?
Management orientations
Effect on international marketing
2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding.
Importance of culture in international marketing
Examples
3 What do you mean by international marketing research? Why do marketers go for such research?
Meaning
Importance
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
5 Write short notes on:
a) e Marketing
b) Spot and forward rates
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates
6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.
Choosing the product
Export pricing and costing
Dear students get fully solved SMU MBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
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or
Call us at : 08263069601
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Dear students get fully solved SMU MBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
These are just questions for reference . To check samples see our latest uploads in blog archive or search assignments .
(Prefer mailing. Call in emergency )
SEM 3 MARKETING
MK0010- Sales, Distribution and Supply Chain Management
1 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.
Definition of VMS
Three types of VMS
2 Define Aggregate Planning and its strategies to meet demand and supply.
Definition of Aggregate planning.
Strategies used in Aggregate planning
(Chase, Level & Mixed)
3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order Quantity Model
4 Explain the SCOR model with a diagrammatic representation.
SCOR model
Focusing Aspects with diagram
5 Explain the challenges faced by International Sales Manager.
Listing of challenges faced by International manager
6 Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking.
Procedure for supply chain benchmarking
MK0011- Consumer Behaviour
1 The ability to develop successful new products is critical to a company’s sales, future growth and long-term survival. Customers evaluate all new products based on their perceptions. Discuss the five categories of adopters classified by time of adoption.
Five categories of adopters
2 Discuss the three component model of attitudes. What is the relevance of this model to advertising objectives?
Three component model of attitudes
Relevance of this model to advertising objectives
3 One of the most critical decisions about creative strategy in advertising involves the choice of an appropriate appeal. Some ads are designed with the intent of appealing to the rational, logical aspect of the consumer’s decision making process. Discuss the advertising appeals which are classified as rational & logical appeals.
Classification of advertising appeals
4 Describe the levels of consumer decision making while buying.
Levels of consumer decision making
5 A product or service that a person might buy to satisfy some needs often comes at the expense of depriving another need as the person may be short on resources. These compromises are described as motivational conflict. Explain the principal form of motivational conflict with examples.
Explanation about motivation and motivational conflict
Forms of motivational conflict with examples
6 Write a short notes on the following:
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
MK0012- Retail Marketing
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail
Retail Pricing Strategies
2 Explain the factors affecting retail store locations Decisions.
Definition of retailing
Explanation about the factors affecting retail store location decision
3 Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising
Steps involved in RMM
4 Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing
Future of e-tailing
5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
Explanation of pricing in Retail
Retail Pricing strategies
6 Describe any three Rural retail strategies in brief.
Definition of Rural retail
Any three Rural retail strategies
MK0013- MARKETING RESEARCH
1 Explain the various types of Consumer and Business to Business (B2B) market research.
Types of Consumer market research
Types of Business-Business market research
2 Measurement can be defined as assigning symbols or numbers to characteristics of objects. Scaling may be considered an extension of measurement. It helps an investigator to quantify the variables and assigning ranks to the items or subjects selected. Discuss the four primary scales of Measurement.
Definition of Primary scales of Measurement
Explanation of Four scales of measurement
3 Explain the process of sampling and classification of non-probability sampling techniques.
Definition of sampling
Process of Sampling techniques
Classification of Non-Probability sampling techniques
4 In today’s business scenario, the major aim of managers is to understand the stimuli or attitude which results in a specific set of reactions and they are responsible to measure and interpret before it occurs. Attitude measurement scales help managers in understanding consumer’s attitudes, beliefs, preferences etc. These scaling techniques are of two types: one is comparative scaling and another one is non-comparative scaling. Discuss the types of non-comparative scaling which is used widely in commercial marketing research studies with suitable examples .
Explanation of Non-comparative scaling
Types of non-comparative scaling
5 A survey or Research is a term which means analyzing the latest trends and collecting the related facts and figures for a particular research. Online marketing research is used by the companies to evaluate their sales performance. Discuss the types of Online marketing research.
Definition of Online Marketing research
Types of Online marketing research
6 Write a short notes on:
A. Various types of Research(any five)
B. Characteristics of Research
A. Various types of Research(any five)
B. Characteristics of Research
Dear students get fully solved SMU MBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
These are just questions for reference . To check samples see our latest uploads in blog archive or search assignments .
(Prefer mailing. Call in emergency )