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National Institute of Business Management
Chennai – 020
THIRD SEMESTER MBA
Subject : Service Marketing
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
- Why is a Marketing a service base business and is different from marketing a product-base business? Explain.
- What is the purpose of market research? Explain.
- Explain the factors of Service Delivery.
- Discuss the three aspects to any product or service.
- Explain the phases of the product lifecycle and corresponding technologies.
- What is Channel Management? Explain the decisions on the part of the supplier?
25 x 4=100 marks
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