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SBS – MBA/MSC
Management Information System
Assignment 1
STUDENT ID
| UNIT TITLE | UNIT CODE |
GENERAL INSTRUCTIONS
- All assignments are to be submitted on _________ on www.atmsstudentportal.com with the login credentials shared earlier.
- Assignment if submitted to any staff or kept in cc while submitting the soft copy will NOT be considered for marking.
- If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.
- Any Assignment submission extension request must come to Azra Fatima
(Head: Examination | Academic) – afatima@atmsedu.org 5 days before the date of submission with a valid reason and supported documentary evidence.
- Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.
- Any reevaluation request should come in one week of grade release. Any late request will not be obliged. (Form and other details shall be shared based on request)
- Any rescheduling request should come and fulfilled within two months after the actual date of the assessment. Any late request will not be obliged.
- Assignment once submitted to exam board is final for marking.
Total Marks: / 30
Facebook – Data Privacy Dilemma
In 2018, Facebook founder and CEO Mark Zuckerberg came under fire from lawmakers, testifying before a U.S. congressional hearing, for the Facebook data-privacy dilemma that angered many users, causing panic in the stock market and intense inquiries from lawmakers and regulators worldwide. Cambridge Analytica, a U.K.-based political data analytics firm, illicitly procured the data of 50 million Facebook users, without their knowledge or consent.
In an interview with MSNBC, Apple CEO Tim Cook criticised Facebook’s handling of the situation and argued that Apple could “make a ton of money” if it chose to monetize its customers’ data. “This is not something that we just started last week when we saw something happening. We’ve been doing this for years”.
In response, Facebook detailed several steps it’s taking to set things right. It said it would investigate all apps that had access to large amounts of information prior to 2014. Further, it announced new plans for restrictions on developers’ data access, adopting tougher policies and terms for third-party app developers, shutting down certain programs, updating its privacy tools that were designed to make them easier to find and use, including an easier to use data management tool called ‘Access Your Information’ to provide a simpler way for users to manage, delete or download their posts or personal profile info, plus enabling users to easily see info that the company uses to serve targeted advertising.
Consequently, Facebook and other technology companies will be obliged and forced to comply with stricter European privacy protections. The European Union’s General Data Protection Regulation (GDPR), which came into effect May 25 2018, required companies to obtain consent before collecting data from consumers. It also gave consumers the right to learn what companies know about them and even ask a company such as Facebook to delete photos or any other data it may have. While that, GDPR technically applies only to services offered to EU residents, given the global nature of many online services and the increased focus on privacy, some of the new rules could apply to U.S. users. It’s important to mention here that GDPR, was first drafted in early 2012, passed despite heavy lobbying against it by big tech companies.
Facebook tracks both its users and nonusers on other sites and apps. It collects biometric facial data without users’ explicit “opt-in” consent. Facebook uses artificial intelligence to analyse users’ behaviour. For example, among many possible target audiences, Facebook may offer advertisers
1.5 million people “whose activity on Facebook suggests that they’re likely to engage with/distribute liberal political content” and nearly seven million Facebook users whom for example, prefer certain goods in certain countries. Facebook uses software tools for tracking activities. For example, when internet users go to other sites, Facebook may still monitor their activities with software like its ubiquitous “Like” and “Share” buttons, and something called Facebook Pixel — invisible code that’s dropped onto the other websites that allows that site and Facebook to track a user’s activities.
Not only, Facebook mine information about users, but in fact many other companies, do similar activities, such as for examples, news organizations like The New York Times. The reason that Facebook was singled out for such practices, it was due to being a market leader and its stockpiling of personal data is at the core of its $40.6 billion annual business. Despite that Facebook requires outside sites that use tracking technologies to clearly notify Facebook users, and allows them to opt out of seeing ads based on their use of those apps and websites, that did not stop angry users from raising their concerns over Facebook’s practices. Facebook stresses that, when users sign up for an account, they must agree to the company’s data policy. It plainly states that its data collection “includes information about the websites and apps users visit, users’ use of their services on those websites and apps, as well as information the developer or publisher of the app or website provides to them or Facebook.” But in Europe, some regulators contend that Facebook does not obtain users’ explicit and informed consent to track them on other sites and apps. Their general concern, was that, many of Facebook’s 2.1 billion users had no idea how much data Facebook could collect about them and how the company could use it. And there is a growing unease that tech giants are unfairly manipulating users.
To assure and deal with consumers and regulators’ discomfort and anger over the amount of personal data that Facebook collects, Facebook announced an extended data privacy feature in the F8 Conference May 2018 called the “Clear History,” feature for users to view what apps and websites they interacted with on Facebook, allow them to clear their browsing history on Facebook (eg. what they clicked on, websites they visited, etc.) as well as allowing them to bar the social network from collecting it again moving forward.
Questions: You must answer ALL question – (7.5 Marks Each)(Word limit- 1500-2000 words) The total mark for this assignment is 30.
Question 1. Based on the compiled article above, explain the steps Facebook took to overcome its data privacy crisis. Explore the ‘Data Policy’ section on Facebook.com, and explain how a user can manage or delete his/her own information?
Answer: Mark Zuckerberg (Facebook’s founder and CEO) has finally addressed the growing crisis that his firm is facing in the wake of Cambridge Analytica’s claim that it improperly utilised data obtained from 50 million Facebook users in its work for Donald Trump’s presidential campaign. Following days of silence, Zuckerberg revealed changes that he claims would protect users’ information in the future on Wednesday.
“We’re responsible for securing your data, and if we can’t, we don’t deserve to serve you,” Zuckerberg said in a lengthy Facebook post on Wednesday. “I worked hard to figure out exactly what had happened and how I might prevent
Question. 2.Search the Web for the GDPR, then answer the following questions: Explain the purpose of GDPR. Describe at least three of the key privacy and data protection requirements of the GDPR.
Answer: In January 2012, the EU Commission proposed data security reforms for the European Union, with the goal of making Europe “ready for the digital era.” Nearly four years later, agreement on the implications and how they will be implemented was obtained. One of the most important aspects of the reforms is the implementation of the general data security law (GDPR). The new EU structure affects all member states’ organisations and has ramifications for businesses and individuals in Europe and beyond.
Question. 3. Describe Facebook’s e-business model and revenue model. Discuss Facebook’s business benefits and challenges.
Answer: A narrative of an entrepreneur who created physical products and services, mass media, or services for global consumers on a large scale is frequently included in case studies of successful enterprises in business school. Nonetheless, I believe that web-based Facebook is one of the most ingenious business ideas we have ever seen. If you utilise the app, you may thank Facebook for all of your efforts.
Although the IPO
Question. 4. Evaluate in general terms, the challenges facing social networking websites and identify ways companies can prepare to face these issues.
Answer: According to a recent Proofpoint survey, 8% of businesses have fired employees as a result of their usage of social media (common causes including sharing sensitive information on a network). While the statistics appear to be significant, practically every firm will confront a variety of future issues as individuals, methods, and technology alter as a result of the collective revolution we call social media. Here are a few roadblocks to avoid .Ready to work in any organisation As previously stated in the ‘challenges’ section, businesses nowadays face numerous challenges.
Privacy – privacy in social media has become a very big problem. Users sometimes forget that the term “social” refers to something that is
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
Call us at : 08263069601