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Research Methodology
June 2021 Examination
Q1. Last Week When Suryadev Menon went to the Byculla market for purchasing Fruits, he has observed that most of the vendors are using WhatsApp. He has observed that these traditional vendors have started using WhatsApp for their business-related communications. One question came to Suryadev’s mind that “How WhatsApp can be useful to these WhatsApp-users who are running their fruit shops in Byculla, Mumbai?”. He wanted to survey this. During the literature review process, Suryadev found TAM (Technology Acceptance Model) as a suitable framework. Help him to design a questionnaire accordingly. Also, cite the material (if any) being used for gaining insights for the formulation of questions. (10 Marks)
Answer 1
Introduction
In this study, the main topic of discussion is the TAM framework or the Technology Acceptance Model. The technology acceptance model is such a theory of information system that helps in modelling the users to choose and use innovative technologies. The main system of the TAM is the finishing point, where the people, generally the users, use the technology finally.
This model helps the users at that time when any new innovative technology has been made, and the users do
Instruction: Imagine yourself working on the above research, and refer the mentioned paper as a major part of your literature study. Cite most of the past researches mentioned in this paper and prepare a literature write-up not exceeding 1000 words. Make sure your literature write-up is aligned with the research question mentioned above. For more information about any research that has been referred by Modak and Mupepi, you may download it using NMIMS digital Library.
Download this paper: Dancing with WhatsApp: Small businesses pirouetting with social media
Link: www.sba.oakland.edu/Faculty/Fliedner/mwdsi/Proceedings Archive/2017
MWDSI Proceedings Final – April 30.pdf#page=51
Note: the mentioned paper is available on page 51.
(10 Marks)
Answer 2.
Introduction
WhatsApp is a texting Application for the future versatile stage, which empowers text informing between clients. It is Like PC informing Programs (talk) that regularly exist in the web, with the distinction that this one works in cell phones. It is supposed to be multiplatform on the grounds that it is accessible in various portable working Frameworks that presently exist like IOS, Android, Windows Phone, and Nokia. Its story starts in 2009, when two the youthful business people, previous representatives of
Q3. A particular government department of Maharashtra wanted to survey “challenges faced by Companies during the Covid-19 pandemic”. A team of three belongs to that government Department, has downloaded data of all listed companies from OGD platform. Now, they strongly believe that their target group of the current study is;
‘Active companies’. As a part of writing a basic introduction, they wanted to summarize the data they have received from OGD platform by keeping only ‘Active Companies’.
a. Simply Identify the measurement type of each column that exists in the data file and mention it along with the variable name. (5 Marks)
b. Summarize the data (prepare frequency table) only for the “PRINCIPAL_BUSINESS_ACTIVITY_AS_PER_CIN “variable and write basic interpretation along with an appropriate graph.
Data link: Company Master Data of Maharashtra upto 28th February 2019 | Open Government Data (OGD) Platform India (5 Marks)
Answer 3a.
Introduction
To evaluate all the challenges that were faced by the companies, a survey was conducted. This helped in gaining better information for conducting the research. Through this, the challenges faced were utilized. There were various measurement type and variable name. All the data have presented in the table format below.
Answer .3b
Introduction
The principal benefit of quantitative technique is that it tends to be applied to any person in the general public and it fits well with any examination designs. 5 questions have been chosen dependent on which the review was directed on the 50 respondents. While utilizing this, the initial step is to assess the occasions and afterward decide them with the assistance factual
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