| Research Methodology and Management Decision | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 1 | What refers to communicating the facts, data and information through reports to the persons for whom such facts and data are collected and compiled? | Researching |
| Report writing | ||
| Reporting | ||
| Interpretation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 2 | What consists of formulation of research problem, review of literature, theoretical frame work and formulation of hypothesis? | The planning phase |
| The conceptual phase | ||
| The design phase | ||
| The empirical phase | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 3 | Which is the range within which the population average (or other parameter) will lie in accordance with the reliability specified in the confidence level as a percentage of the estimate ± or as a numerical quantity? | Chance error |
| Frame error | ||
| Precision | ||
| Sampling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 4 | Which is the first step which is primarily concerned with the development of a subject? | Preparation of the rough draft |
| Preparation of the final outline | ||
| Rewriting and polishing of the rough draft | ||
| Logical analysis of the subject matter | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 5 | What is simply a system of assigning number symbols to events in order to label them? | Ordinal scale |
| Nominal scale | ||
| Ratio scale | ||
| Interval scale | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 6 | Which is the first item after the number in the footnote? | The publication |
| The author’s name | ||
| The year of publication | ||
| The edition | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 7 | What is concerned with the study of how one or more variables affect changes in another variable? | Magnitude table |
| Causal analysis | ||
| Continuous variable | ||
| Numerical variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 8 | What studies the behavior of human beings as members of society, and their feelings, response, attitudes under different circumstances? | Scientific research |
| Social analysis | ||
| Social research | ||
| Scientific analysis | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 9 | What can take only isolated (exact) values, it does not carry any fractional value? | Data |
| Discrete data | ||
| Discrete variable | ||
| Variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 10 | What are often used in data presentation for they simplify numbers, reducing all of them to a 0 to 100 range? | Percentage |
| Numeric | ||
| Numbers | ||
| Alphabets | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 11 | Which is that phenomena which can take on quantitatively different values even in decimal points? | Simple variables |
| Quantitative variables | ||
| Continuous variables | ||
| Variables | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 12 | What may be an entirely new discovery, the knowledge of which has not existed so far? | Fundamental survey |
| Social survey | ||
| Fundamental research | ||
| Social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 13 | What is primarily used for highly scientific and research purposes? | Super computer |
| Fastest computer | ||
| Power computer | ||
| Computer | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 14 | What should be written in a concise and objective style and in simple language, avoiding vague expressions? | Final draft |
| Bibliography | ||
| Research report | ||
| References | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 15 | Which is the extent to which differences found with a measuring instrument reflect true differences among those being tested? | Availability |
| Reliability | ||
| Elasticity | ||
| Validity | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 16 | In which sampling method do all the units or items in the population have a chance of being chosen in the sample? | Random |
| Non random | ||
| Systematic | ||
| Probability | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 17 | What has become very popular these days as a scientific method for discovering relevant impact and inter-relationships of social psychological variables from given populations? | Empirical research |
| Survey research | ||
| Field investigation research | ||
| Action research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 18 | What is conducted to test the empirical content or the basic assumptions or the very validity of theory under given conditions? | Exploratory research |
| Fundamental research | ||
| Applied research | ||
| Social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 19 | What refers to the task of drawing inferences from the collected facts after an analytical and/or experimental study? | Report writing |
| Research | ||
| Research report | ||
| Interpretation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 20 | What refers to a search for knowledge? | Brain storming |
| Action research | ||
| Fundamental survey | ||
| Research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 21 | What tries to establish casual connection between various human activities? | Factor |
| Survey | ||
| Social research | ||
| Fundamental research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 22 | What are used by dealers of consumer durables to collect information regarding their products? | Radio buttons |
| Warranty cards | ||
| Panels | ||
| Check boxes | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 23 | What refers to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same? | Research process |
| Research | ||
| Problem | ||
| Research problem | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 24 | Which is the most widely used measure of dispersion? | Mode |
| Mean | ||
| Standard deviation | ||
| Median | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 25 | What describes the procedures of assigning numbers to various degrees of opinion, attitude and other concepts? | Validity |
| Ratio scale | ||
| Mapping | ||
| Scaling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 26 | What are placed at the bottom of the page on which the reference or quotation which they identify or supplement ends? | End notes |
| Foot message | ||
| Footnotes | ||
| Page numbers | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 27 | Which is the most commonly used semiconductor—a material which is neither a good conductor of electricity nor a bad one? | Glass |
| Silicon | ||
| Fibre | ||
| Aluminium | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 28 | What refers to raw data without interpretation and represents the personal or official opinion or position? | Research design |
| Primary data | ||
| Secondary data | ||
| Tertiary data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 29 | Which is the process of examining the data collected through various methods to detect errors and omissions and correct them for further analysis? | Questionnaire |
| Interview | ||
| Observation | ||
| Editing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 30 | What is generally represented by index, bibliographies, dictionaries, encyclopaedias, handbooks, directories and other finding aids like the internet search engines? | Primary data |
| Research design | ||
| Secondary data | ||
| Tertiary data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 31 | The variables that take any numerical value within a specified range are called _______________. | discrete variable |
| numerical variable | ||
| continuous variable | ||
| variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 32 | Generally, the design which minimises bias and maximises the reliability of the data collected and analysed is considered a ___________________. | milestone |
| benchmark | ||
| standard design | ||
| good design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 33 | Once the data is collected and edited, the next step towards further processing the data is ___________________. | classification |
| organising | ||
| interview | ||
| scheduling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 34 | The purpose of _________________ is to discover answers to questions through the application of scientific procedures. | interview |
| research | ||
| systematic | ||
| questionnaire | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 35 | If research report is to be written by hand, then _____________ ink should be use | black |
| red and green | ||
| blue | ||
| black or blue-black | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 36 | Experimentation will refer to that process of research in which __________________. | evaluation takes place at different phases or stages of performance of the project |
| maximum variables are manipulated under conditions | ||
| only one variable is manipulated under conditions | ||
| one or more variables are manipulated under conditions | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 37 | At present we are in the middle of the _____________ generation of the computer. | 7th |
| 4th | ||
| 5th | ||
| 3rd | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 38 | A concept which can take on different quantitative values is called a _____________. | subject |
| variable | ||
| design | ||
| factor | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 39 | Computers use binary system because the electrical devices can understand only ________________. | ‘on’ (0) or ‘off’ (1). |
| ‘on’ (1) or ‘off’ (2). | ||
| ‘on’ (1) or ‘off’ (0). | ||
| ‘in’ (1) or ‘out’ (0). | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 40 | Discussion concerning a problem often produces useful information; this is known as __________________. | sharing of experiences |
| brain storming | ||
| experience survey | ||
| sharing of problems | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 41 | An arithmetic concept which uses two levels, instead of ten, but operates on the same logic is called the ___________________. | secondary system |
| logical concept | ||
| binary system | ||
| arithmetic concept | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 42 | Research can be defined as “a scientific and ______________ search for applicable information on a specific topic”. | factor |
| subject | ||
| good design | ||
| systematic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 43 | Constant verification of the old concepts is also needed, especially in case of _______________ sciences. | survey |
| fundamental survey | ||
| experience survey | ||
| dynamic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 44 | Data that is input into the internal storage of the CPU is available for processing by the___________________, which conveys the result of the calculations and comparisons back to the internal storage. | Logical Unit |
| Language Unit | ||
| Numeric Unit | ||
| Arithmetic Logical Unit | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 45 | The main aim of research is to find out the __________________. | theory |
| truth | ||
| social research | ||
| problem | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 46 | The selection process of the items selected composes what is technically called ‘a sample’, this technique is called _________________. | sample survey |
| sample design | ||
| simple random | ||
| random technique | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 47 | When in addition to setting up inequalities we can also form differences, we refer to the data as ___________________. | retrieval data |
| process data | ||
| interval data | ||
| ordinal data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 48 | The chart indicates that the research _________________ consists of a number of closely related activities. | subject |
| brain storming | ||
| process | ||
| design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 49 | From a statistical point of view, the term ________________ refers to the total of the items or units in any field of inquiry, whereas the term ________________ refers to the total of items about which information is desire | global, pollution |
| universal, popular | ||
| population, universe | ||
| universe, population | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 50 | The methods used for _______________ are usually personal interviews method and the survey metho | action research |
| qualitative research | ||
| exploratory research | ||
| quantitative research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 51 | The function of the input-output devices is to get information into, and out of, the __________. | screen |
| CPU | ||
| mother board | ||
| monitor | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 52 | The systematic approach concerning generalisation and the formulation of a ____________ is also research. | benchmark |
| theory | ||
| research | ||
| design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 53 | In attitude measurement, the researcher is primarily interested in measuring the ___________________ of the respondent (s). | IQ |
| personality | ||
| attitude | ||
| state of mind | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 54 | The survey conducted on the basis of sample is described as _______________. | sample survey |
| random technique | ||
| sample design | ||
| Chi Square Distribution | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 55 | Independent variables that are not related to the purpose of the study, but may affect the dependent variable are termed as ___________________. | independent variables |
| continuous variables | ||
| dependent variables | ||
| extraneous variables | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 56 | In social science, a lot of ______________ is being carried on for both purposes and has resulted in the discovery of new facts as well as modification of old concepts. | research |
| good design | ||
| factor | ||
| social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 57 | A research design is a _______________ which directs the plan of action to complete the research work. | blue print |
| design | ||
| blue print | ||
| basic print | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 58 | The next step after stating the management problem, research purpose, and research hypotheses and questions, is to formulate a _________________. | research design |
| survey | ||
| question | ||
| interview | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 59 | A simple random sample is one in which each item in the total population has ____________ chance of being included in the sample. | maximum |
| minimum | ||
| no | ||
| an equal | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 60 | Subject which is overdone should not be normally chosen, ____________________. | it will be easy to follow the problem |
| else, there will be more resources of same subject | ||
| there is a need of variety of subjects | ||
| for it will be a difficult task to throw any new light in such a case | ||
| Question ID | Question | Options |
| 61 | Which of the following is the act of storing and assorting finished goods so as to create adequate time utility at a minimum possible cost? | Warehousing |
| Transport | ||
| Transport mix | ||
| Airways | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 62 | Which of the following are uneconomical on long runs? | Railways |
| Roadways | ||
| Airways | ||
| Inventory | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 63 | Which of the following is the most energy efficient and the cheapest mode to carry heavy cargo and bulky goods over longer distances? | Roadways |
| Railways | ||
| Waterways | ||
| Airways | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 64 | What is a small building where selling or an information unit is located? | Shopping |
| Kiosk | ||
| Catalogue | ||
| C2C | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 65 | Which of the following shapes the entire structure of the distribution system? | Transportation |
| Marketing | ||
| Sales | ||
| Warehousing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 66 | Which is the original and oldest form of direct marketing? | Face to face selling |
| Direct mail marketing | ||
| Telemarketing | ||
| Advertising | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 67 | Which of the following marketing is the most recent channel for direct marketing? | Electronic |
| Kiosk | ||
| Tele | ||
| Catalogue | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 68 | Which of the following is the science and art of understanding human desire and pointing ways to their fulfilment? | Telemarketing |
| Direct mail method | ||
| Electronic market | ||
| Personal selling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 69 | Which of the following calls customers to maintain and nurture key account relationships? | Telesales |
| Tele-coverage | ||
| Tele-prospecting | ||
| Teleconferencing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 70 | What is a small building where selling or an information unit is located? | Shopping |
| Kiosk | ||
| Catalogue | ||
| C2C | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 71 | The New ________ is based on the digital revolution and the efficient management of information. | Revolution |
| Strategy | ||
| Economy | ||
| World | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 72 | ___________ has several attributes; it can be easily differentiated, customised and personalise | Entities |
| Information | ||
| Interaction | ||
| Communication | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 73 | Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the ________. | overall market |
| main market | ||
| target market | ||
| stock market | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 74 | A manufacturer or a producer has to take a decision regarding most of the _____________ distribution channel. | expensive and handy |
| discounted and inconvenient | ||
| cheap and favorable | ||
| economical and convenient | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 75 | Marketing managers have to face competition which is at four levels, based upon the degree of ____________. | productivity |
| work | ||
| product substitutability | ||
| work culture | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 76 | A __________ is anything that can be offered to a market to satisfy a want or a nee | economy |
| democracy | ||
| production | ||
| enterprise | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 77 | _________ characterisations of a product are those for which there exists a perception which is reasonably uniform amongst its observers | Implicit |
| Explicit | ||
| Function | ||
| Economy | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 78 | Every marketable product has an _________________which is exchanged between the buyer and seller for a mutually agreed or acceptable consideration. | Consumer satisfaction |
| Business need satisfaction | ||
| Peripherals of associated attributes | ||
| Exchange value | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 79 | ____________ begins with formulating an offering to meet the target customer’s needs or wants. | Marketing mix preparation |
| Marketing mix set-up | ||
| Marketing mix planning | ||
| Marketing mix scheduling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 80 | The set of tangible and intangible attributes include packing, color, price, quality and brand plus the ________ of the seller. | services and reputation |
| services and status | ||
| sources and value | ||
| sales and revenue | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 81 | ____________is defined as a research technique in which the product under study is placed on sale in one or more selected localities or areas and its reception by consumer and trade is observed, recorded and analyse | Test analysis |
| Marketing management | ||
| Test marketing | ||
| Test mixing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 82 | The information to be collected through test marketing depends upon the objectives of testing laid down by the __________ . | higher authority |
| management | ||
| officers | ||
| HR | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 83 | Products are never presented to consumers in their _______. | odd forms |
| extraordinary forms | ||
| naturals forms | ||
| normal forms | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 84 | Products also use labels to give _________. | instructions |
| directions | ||
| advice | ||
| orders | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 85 | A _____________test may cost several crores of rupees. This depends on the number of test cities selected, the test duration and the amount of data to be collecte | full-scale |
| half scale | ||
| middle scale | ||
| intermediate | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 86 | Packaging includes all the activities of ___________the container of the product. | designing and producing |
| shipping | ||
| exporting | ||
| advertising | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 87 | ______________are tiny packs of products. | Sachets |
| Jute bags | ||
| Wooden boxes | ||
| Family packs | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 88 | The pricing policy is worked out according to the stage of the product in its __________ . | packing |
| life cycle | ||
| market | ||
| shop | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 89 | Packaging is in the __________ forefront because of its relationship to environmental pollution issues. | social |
| socio-economic | ||
| traditional | ||
| economics | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 90 | Packaging has been considered as an ____________ part of the core product. | basic |
| external | ||
| internal | ||
| domestic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 91 | _____________:The efficiency of the physical distribution system also affects the production and planning | Product Comparing |
| Price Stabilisation | ||
| Price Rise | ||
| Product Planning | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 92 | _____________ distribution comprises the tasks involved in planning and implementing the physical flows of materials and final goods from the point of origin to the point of use or consumption to meet the needs of customers. | Seller |
| Virtual | ||
| Physical | ||
| Company | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 93 | ______________: It helps in retaining not only the existing customer but also attracting new customers. | Profit M ximisation |
| Physical Distribution | ||
| Virtual Distribution | ||
| Consumer Satisfaction | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 94 | ______________: Increase in effectiveness and efficiency in physical distribution will bring in economy of operation and higher profit margins. | Physical Distribution |
| Virtual Distribution | ||
| Profit M ximisation | ||
| Consumer Satisfaction | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 95 | A __________ is a businessman who carries out all the activities involved in the selling of goods. | seller |
| financer | ||
| wholesaler | ||
| purchaser | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 96 | ______________: Control over the supply helps in stabilising the prices of several products in the market | Profit M ximisation |
| Consumer Satisfaction | ||
| Physical Distribution | ||
| Price Stabilisation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 97 | _________: bears the risks of loss due to price changes, damages, deterioration in quality, theft, fine, et on the goods stored by him. | Financing |
| Transporting | ||
| Warehousing | ||
| Risk Taking | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 98 | _____________: They provide up-to-date information to the producers about the views of the retailers and also to retailers about the recent developments relating to the production of the foods sold by him. | Financing |
| Profit M ximisation | ||
| Providing Market Information | ||
| Grading, Packaging and Packing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 99 | A_______ is a businessman who carries out all the activities involved in the selling of goods. | Wholesaler |
| Manager | ||
| Retailer | ||
| Merchant | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 100 | ______________channels play a crucial role in achieving the marketing objectives of a company. | Integrated |
| Distributed | ||
| Vertical | ||
| Horizontal |
| Research Methodology and Management Decision | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 1 | What refers to communicating the facts, data and information through reports to the persons for whom such facts and data are collected and compiled? | Researching |
| Report writing | ||
| Reporting | ||
| Interpretation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 2 | What consists of formulation of research problem, review of literature, theoretical frame work and formulation of hypothesis? | The planning phase |
| The conceptual phase | ||
| The design phase | ||
| The empirical phase | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 3 | Which is the range within which the population average (or other parameter) will lie in accordance with the reliability specified in the confidence level as a percentage of the estimate ± or as a numerical quantity? | Chance error |
| Frame error | ||
| Precision | ||
| Sampling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 4 | Which is the first step which is primarily concerned with the development of a subject? | Preparation of the rough draft |
| Preparation of the final outline | ||
| Rewriting and polishing of the rough draft | ||
| Logical analysis of the subject matter | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 5 | What is simply a system of assigning number symbols to events in order to label them? | Ordinal scale |
| Nominal scale | ||
| Ratio scale | ||
| Interval scale | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 6 | Which is the first item after the number in the footnote? | The publication |
| The author’s name | ||
| The year of publication | ||
| The edition | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 7 | What is concerned with the study of how one or more variables affect changes in another variable? | Magnitude table |
| Causal analysis | ||
| Continuous variable | ||
| Numerical variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 8 | What studies the behavior of human beings as members of society, and their feelings, response, attitudes under different circumstances? | Scientific research |
| Social analysis | ||
| Social research | ||
| Scientific analysis | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 9 | What can take only isolated (exact) values, it does not carry any fractional value? | Data |
| Discrete data | ||
| Discrete variable | ||
| Variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 10 | What are often used in data presentation for they simplify numbers, reducing all of them to a 0 to 100 range? | Percentage |
| Numeric | ||
| Numbers | ||
| Alphabets | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 11 | Which is that phenomena which can take on quantitatively different values even in decimal points? | Simple variables |
| Quantitative variables | ||
| Continuous variables | ||
| Variables | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 12 | What may be an entirely new discovery, the knowledge of which has not existed so far? | Fundamental survey |
| Social survey | ||
| Fundamental research | ||
| Social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 13 | What is primarily used for highly scientific and research purposes? | Super computer |
| Fastest computer | ||
| Power computer | ||
| Computer | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 14 | What should be written in a concise and objective style and in simple language, avoiding vague expressions? | Final draft |
| Bibliography | ||
| Research report | ||
| References | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 15 | Which is the extent to which differences found with a measuring instrument reflect true differences among those being tested? | Availability |
| Reliability | ||
| Elasticity | ||
| Validity | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 16 | In which sampling method do all the units or items in the population have a chance of being chosen in the sample? | Random |
| Non random | ||
| Systematic | ||
| Probability | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 17 | What has become very popular these days as a scientific method for discovering relevant impact and inter-relationships of social psychological variables from given populations? | Empirical research |
| Survey research | ||
| Field investigation research | ||
| Action research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 18 | What is conducted to test the empirical content or the basic assumptions or the very validity of theory under given conditions? | Exploratory research |
| Fundamental research | ||
| Applied research | ||
| Social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 19 | What refers to the task of drawing inferences from the collected facts after an analytical and/or experimental study? | Report writing |
| Research | ||
| Research report | ||
| Interpretation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 20 | What refers to a search for knowledge? | Brain storming |
| Action research | ||
| Fundamental survey | ||
| Research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 21 | What tries to establish casual connection between various human activities? | Factor |
| Survey | ||
| Social research | ||
| Fundamental research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 22 | What are used by dealers of consumer durables to collect information regarding their products? | Radio buttons |
| Warranty cards | ||
| Panels | ||
| Check boxes | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 23 | What refers to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same? | Research process |
| Research | ||
| Problem | ||
| Research problem | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 24 | Which is the most widely used measure of dispersion? | Mode |
| Mean | ||
| Standard deviation | ||
| Median | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 25 | What describes the procedures of assigning numbers to various degrees of opinion, attitude and other concepts? | Validity |
| Ratio scale | ||
| Mapping | ||
| Scaling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 26 | What are placed at the bottom of the page on which the reference or quotation which they identify or supplement ends? | End notes |
| Foot message | ||
| Footnotes | ||
| Page numbers | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 27 | Which is the most commonly used semiconductor—a material which is neither a good conductor of electricity nor a bad one? | Glass |
| Silicon | ||
| Fibre | ||
| Aluminium | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 28 | What refers to raw data without interpretation and represents the personal or official opinion or position? | Research design |
| Primary data | ||
| Secondary data | ||
| Tertiary data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 29 | Which is the process of examining the data collected through various methods to detect errors and omissions and correct them for further analysis? | Questionnaire |
| Interview | ||
| Observation | ||
| Editing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 30 | What is generally represented by index, bibliographies, dictionaries, encyclopaedias, handbooks, directories and other finding aids like the internet search engines? | Primary data |
| Research design | ||
| Secondary data | ||
| Tertiary data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 31 | The variables that take any numerical value within a specified range are called _______________. | discrete variable |
| numerical variable | ||
| continuous variable | ||
| variable | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 32 | Generally, the design which minimises bias and maximises the reliability of the data collected and analysed is considered a ___________________. | milestone |
| benchmark | ||
| standard design | ||
| good design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 33 | Once the data is collected and edited, the next step towards further processing the data is ___________________. | classification |
| organising | ||
| interview | ||
| scheduling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 34 | The purpose of _________________ is to discover answers to questions through the application of scientific procedures. | interview |
| research | ||
| systematic | ||
| questionnaire | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 35 | If research report is to be written by hand, then _____________ ink should be use | black |
| red and green | ||
| blue | ||
| black or blue-black | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 36 | Experimentation will refer to that process of research in which __________________. | evaluation takes place at different phases or stages of performance of the project |
| maximum variables are manipulated under conditions | ||
| only one variable is manipulated under conditions | ||
| one or more variables are manipulated under conditions | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 37 | At present we are in the middle of the _____________ generation of the computer. | 7th |
| 4th | ||
| 5th | ||
| 3rd | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 38 | A concept which can take on different quantitative values is called a _____________. | subject |
| variable | ||
| design | ||
| factor | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 39 | Computers use binary system because the electrical devices can understand only ________________. | ‘on’ (0) or ‘off’ (1). |
| ‘on’ (1) or ‘off’ (2). | ||
| ‘on’ (1) or ‘off’ (0). | ||
| ‘in’ (1) or ‘out’ (0). | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 40 | Discussion concerning a problem often produces useful information; this is known as __________________. | sharing of experiences |
| brain storming | ||
| experience survey | ||
| sharing of problems | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 41 | An arithmetic concept which uses two levels, instead of ten, but operates on the same logic is called the ___________________. | secondary system |
| logical concept | ||
| binary system | ||
| arithmetic concept | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 42 | Research can be defined as “a scientific and ______________ search for applicable information on a specific topic”. | factor |
| subject | ||
| good design | ||
| systematic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 43 | Constant verification of the old concepts is also needed, especially in case of _______________ sciences. | survey |
| fundamental survey | ||
| experience survey | ||
| dynamic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 44 | Data that is input into the internal storage of the CPU is available for processing by the___________________, which conveys the result of the calculations and comparisons back to the internal storage. | Logical Unit |
| Language Unit | ||
| Numeric Unit | ||
| Arithmetic Logical Unit | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 45 | The main aim of research is to find out the __________________. | theory |
| truth | ||
| social research | ||
| problem | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 46 | The selection process of the items selected composes what is technically called ‘a sample’, this technique is called _________________. | sample survey |
| sample design | ||
| simple random | ||
| random technique | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 47 | When in addition to setting up inequalities we can also form differences, we refer to the data as ___________________. | retrieval data |
| process data | ||
| interval data | ||
| ordinal data | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 48 | The chart indicates that the research _________________ consists of a number of closely related activities. | subject |
| brain storming | ||
| process | ||
| design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 49 | From a statistical point of view, the term ________________ refers to the total of the items or units in any field of inquiry, whereas the term ________________ refers to the total of items about which information is desire | global, pollution |
| universal, popular | ||
| population, universe | ||
| universe, population | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 50 | The methods used for _______________ are usually personal interviews method and the survey metho | action research |
| qualitative research | ||
| exploratory research | ||
| quantitative research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 51 | The function of the input-output devices is to get information into, and out of, the __________. | screen |
| CPU | ||
| mother board | ||
| monitor | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 52 | The systematic approach concerning generalisation and the formulation of a ____________ is also research. | benchmark |
| theory | ||
| research | ||
| design | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 53 | In attitude measurement, the researcher is primarily interested in measuring the ___________________ of the respondent (s). | IQ |
| personality | ||
| attitude | ||
| state of mind | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 54 | The survey conducted on the basis of sample is described as _______________. | sample survey |
| random technique | ||
| sample design | ||
| Chi Square Distribution | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 55 | Independent variables that are not related to the purpose of the study, but may affect the dependent variable are termed as ___________________. | independent variables |
| continuous variables | ||
| dependent variables | ||
| extraneous variables | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 56 | In social science, a lot of ______________ is being carried on for both purposes and has resulted in the discovery of new facts as well as modification of old concepts. | research |
| good design | ||
| factor | ||
| social research | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 57 | A research design is a _______________ which directs the plan of action to complete the research work. | blue print |
| design | ||
| blue print | ||
| basic print | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 58 | The next step after stating the management problem, research purpose, and research hypotheses and questions, is to formulate a _________________. | research design |
| survey | ||
| question | ||
| interview | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 59 | A simple random sample is one in which each item in the total population has ____________ chance of being included in the sample. | maximum |
| minimum | ||
| no | ||
| an equal | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 60 | Subject which is overdone should not be normally chosen, ____________________. | it will be easy to follow the problem |
| else, there will be more resources of same subject | ||
| there is a need of variety of subjects | ||
| for it will be a difficult task to throw any new light in such a case | ||
| Question ID | Question | Options |
| 61 | Which of the following is the act of storing and assorting finished goods so as to create adequate time utility at a minimum possible cost? | Warehousing |
| Transport | ||
| Transport mix | ||
| Airways | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 62 | Which of the following are uneconomical on long runs? | Railways |
| Roadways | ||
| Airways | ||
| Inventory | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 63 | Which of the following is the most energy efficient and the cheapest mode to carry heavy cargo and bulky goods over longer distances? | Roadways |
| Railways | ||
| Waterways | ||
| Airways | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 64 | What is a small building where selling or an information unit is located? | Shopping |
| Kiosk | ||
| Catalogue | ||
| C2C | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 65 | Which of the following shapes the entire structure of the distribution system? | Transportation |
| Marketing | ||
| Sales | ||
| Warehousing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 66 | Which is the original and oldest form of direct marketing? | Face to face selling |
| Direct mail marketing | ||
| Telemarketing | ||
| Advertising | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 67 | Which of the following marketing is the most recent channel for direct marketing? | Electronic |
| Kiosk | ||
| Tele | ||
| Catalogue | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 68 | Which of the following is the science and art of understanding human desire and pointing ways to their fulfilment? | Telemarketing |
| Direct mail method | ||
| Electronic market | ||
| Personal selling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 69 | Which of the following calls customers to maintain and nurture key account relationships? | Telesales |
| Tele-coverage | ||
| Tele-prospecting | ||
| Teleconferencing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 70 | What is a small building where selling or an information unit is located? | Shopping |
| Kiosk | ||
| Catalogue | ||
| C2C | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 71 | The New ________ is based on the digital revolution and the efficient management of information. | Revolution |
| Strategy | ||
| Economy | ||
| World | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 72 | ___________ has several attributes; it can be easily differentiated, customised and personalise | Entities |
| Information | ||
| Interaction | ||
| Communication | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 73 | Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the ________. | overall market |
| main market | ||
| target market | ||
| stock market | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 74 | A manufacturer or a producer has to take a decision regarding most of the _____________ distribution channel. | expensive and handy |
| discounted and inconvenient | ||
| cheap and favorable | ||
| economical and convenient | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 75 | Marketing managers have to face competition which is at four levels, based upon the degree of ____________. | productivity |
| work | ||
| product substitutability | ||
| work culture | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 76 | A __________ is anything that can be offered to a market to satisfy a want or a nee | economy |
| democracy | ||
| production | ||
| enterprise | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 77 | _________ characterisations of a product are those for which there exists a perception which is reasonably uniform amongst its observers | Implicit |
| Explicit | ||
| Function | ||
| Economy | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 78 | Every marketable product has an _________________which is exchanged between the buyer and seller for a mutually agreed or acceptable consideration. | Consumer satisfaction |
| Business need satisfaction | ||
| Peripherals of associated attributes | ||
| Exchange value | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 79 | ____________ begins with formulating an offering to meet the target customer’s needs or wants. | Marketing mix preparation |
| Marketing mix set-up | ||
| Marketing mix planning | ||
| Marketing mix scheduling | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 80 | The set of tangible and intangible attributes include packing, color, price, quality and brand plus the ________ of the seller. | services and reputation |
| services and status | ||
| sources and value | ||
| sales and revenue | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 81 | ____________is defined as a research technique in which the product under study is placed on sale in one or more selected localities or areas and its reception by consumer and trade is observed, recorded and analyse | Test analysis |
| Marketing management | ||
| Test marketing | ||
| Test mixing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 82 | The information to be collected through test marketing depends upon the objectives of testing laid down by the __________ . | higher authority |
| management | ||
| officers | ||
| HR | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 83 | Products are never presented to consumers in their _______. | odd forms |
| extraordinary forms | ||
| naturals forms | ||
| normal forms | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 84 | Products also use labels to give _________. | instructions |
| directions | ||
| advice | ||
| orders | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 85 | A _____________test may cost several crores of rupees. This depends on the number of test cities selected, the test duration and the amount of data to be collecte | full-scale |
| half scale | ||
| middle scale | ||
| intermediate | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 86 | Packaging includes all the activities of ___________the container of the product. | designing and producing |
| shipping | ||
| exporting | ||
| advertising | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 87 | ______________are tiny packs of products. | Sachets |
| Jute bags | ||
| Wooden boxes | ||
| Family packs | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 88 | The pricing policy is worked out according to the stage of the product in its __________ . | packing |
| life cycle | ||
| market | ||
| shop | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 89 | Packaging is in the __________ forefront because of its relationship to environmental pollution issues. | social |
| socio-economic | ||
| traditional | ||
| economics | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 90 | Packaging has been considered as an ____________ part of the core product. | basic |
| external | ||
| internal | ||
| domestic | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 91 | _____________:The efficiency of the physical distribution system also affects the production and planning | Product Comparing |
| Price Stabilisation | ||
| Price Rise | ||
| Product Planning | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 92 | _____________ distribution comprises the tasks involved in planning and implementing the physical flows of materials and final goods from the point of origin to the point of use or consumption to meet the needs of customers. | Seller |
| Virtual | ||
| Physical | ||
| Company | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 93 | ______________: It helps in retaining not only the existing customer but also attracting new customers. | Profit M ximisation |
| Physical Distribution | ||
| Virtual Distribution | ||
| Consumer Satisfaction | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 94 | ______________: Increase in effectiveness and efficiency in physical distribution will bring in economy of operation and higher profit margins. | Physical Distribution |
| Virtual Distribution | ||
| Profit M ximisation | ||
| Consumer Satisfaction | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 95 | A __________ is a businessman who carries out all the activities involved in the selling of goods. | seller |
| financer | ||
| wholesaler | ||
| purchaser | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 96 | ______________: Control over the supply helps in stabilising the prices of several products in the market | Profit M ximisation |
| Consumer Satisfaction | ||
| Physical Distribution | ||
| Price Stabilisation | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 97 | _________: bears the risks of loss due to price changes, damages, deterioration in quality, theft, fine, et on the goods stored by him. | Financing |
| Transporting | ||
| Warehousing | ||
| Risk Taking | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 98 | _____________: They provide up-to-date information to the producers about the views of the retailers and also to retailers about the recent developments relating to the production of the foods sold by him. | Financing |
| Profit M ximisation | ||
| Providing Market Information | ||
| Grading, Packaging and Packing | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 99 | A_______ is a businessman who carries out all the activities involved in the selling of goods. | Wholesaler |
| Manager | ||
| Retailer | ||
| Merchant | ||
| Multiple Choice Single Response | ||
| Question ID | Question | Options |
| 100 | ______________channels play a crucial role in achieving the marketing objectives of a company. | Integrated |
| Distributed | ||
| Vertical | ||
| Horizontal |
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