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Post Graduate Diploma in Hospital & Healthcare Management (PGDHHM)
4thSET OF ASSIGNMENTS
Name of the student:
PRN no.:
Course 5: Hospital Planning & Management of Services
a. Write in brief about planning and designing of intensive care unit. 5 Marks
Answer : Initial Planning
- Team Formation and Leader/Coordinator
- Data Collection and analysis
- Beginning of the Process and decide about Budget allocation , aims and objectives.
2 Decision About ICU Level,
b. Enlist the mandatory policies of radiology department. 5 Marks
Answer : Ultrasound/CT Scan
All procedures , especially those requiring bowel preparation are scheduled. The patients is provided with instructions for the bowel preparation. However, patients no previously scheduled are accommodated during the day depending on bulk of the patients for the day.
All in patients no initially included for the dayscchedule are placed on an “on call” basis.
Emergency examinations or request
Course 6: Marketing in Healthcare & Stakeholders
a. Write in detail about PEST analysis. 5 Marks
Answer : PEST Analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.
b. Explain the procedure of market segmentation. 5 Marks
Answer : Segmenting the market using the Segmentation variables. The marketers should clearly define a segment such that it doesn’t exhibit the characteristics of a different segment. The individuals in the group or segment should more or less have common characteristics. For example, a deodorant for male customers will be
Dear students get fully solved assignments
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or
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