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Operations and Supply Chain Strategies
June 2021 Examination
1. Mr. Gupta is supply chain manager at Mega Mart one of the leading retail organization. In the initial days of COVID 19 situation there was sudden rise in demand of FMCG products. It was different kind of the disruption for the retail industry. In that scenario every business required some competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Gupta that ultimately helps Mega Mart to enables entire supply chain. (10 Marks)
Answer 1.
INTRODUCTION:
Supply chain management (SCM): Managing the flow of commodities and services with all procedures that allow the transformation of raw materials into final goods. It leads to maximization of consumer value and an increase of competitive advantage in the market. Supply chain management tells an organization to develop the supply chain efficiently and economically. These
2. Mr. Bansal was working with reputed tuition classes and having rich experience in teaching. One-day innovative idea came to his mind to start online classes. This idea will give Mr. Bansal more students and better geographic reach. Suddenly he left the job and started his online classes business. He struggles a lot in initial days of business but later he manages his business in break even. Explain existing situation of online learning classes with respected to industry life cycle.
Answer 2.
INTRODUCTION:
Online classes: Teaching people through the internet is known as an online class. The students can see their course syllabus and their progress through an e-learning management system in the online class. They can also communicate with other students and their teachers easily through the internet from any place. These classes save time and travel costs for the students and the teachers. For completion of coursework, online courses provide greater flexibility to everyone
3. XYZ Ltd Tourism Company running business from last 10 years and have many good customer bases. Company also operated offices in multiple cities. But due to COVID 19 Company faced lots of challenges. Because of such pandemic situation people were not traveling and not using any of company’s service. At the same time company was not able to generate revenue and not able provide salaries to employees.
a. You are appointed as business consultant in the organization. Suggest some corporate level strategies that ultimately help them. (5 Marks)
Answer 3a.
INTRODUCTION:
Strategy: Strategy is an integrated concept that tells us about how a firm can achieve its objectives. It means deciding what to do for the achievement of organizational goals.
Corporate level strategy: It is deciding about what business a person should be in, ways in which a parent company can add value to its subsidiary, and how they can compete with other companies. It enables the workers to be clear of ways they have to take to fulfill organizational
b. Should company use retrenchment strategy or not? Discuss
Answer 3b.
INTRODUCTION:
Retrenchment strategy: In this strategy, a firm reduces or cuts down the products or services that are not profitable for the organization. It helps in bringing financial stability. The retrenchment strategy leads to the sale of assets and the firing of some employees. There are different retrenchment strategies that a firm can use. These are turnaround strategy, liquidation
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