NMIMS – Strategic Management

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Strategic Management

1. South Korean automotive major Kia motors are exploring the possibility of shifting its automotive plant from Andhra Pradesh to Tamil Nadu, India. Assuming that this shift does indeed happen to Sriperumbudur near Chennai, perform a Stakeholder analysis comprising of 3 steps & outline all the processes that you shall follow as a consultant to Kia Motors to satisfy the needs of all stakeholders. (10 Marks)  

Introduction

The internal people and team who are involved in the organizational project are called the stakeholder. The stakeholder analysis refers to the identification of the people who will be grouped as per their level of involvement, influence, and interest in the project.  The stakeholder analysis is quite useful and beneficial for the company as it enables the management body of the company to identify the key stakeholders of the specific project. The primary purpose of the stakeholder analysis is to bring all the critical stakeholders to the board and arrange a meeting with them, aiming to communicate the plans and strategic objectives of the project. In this case, study, shifting the Kia motor plant from Andhra Pradesh to Sriperumbudur near Chennai

2. Monnalisa is one of the leading Italian single brand company of children’s clothes that wishes to enter India’s retail market. Conduct a PESTLE analysis for Monnalisa in India & suggest whether Monnalisa should enter India or otherwise(10 Marks) 

Introduction

India is considered the most significant contributor in the kid’s apparel sector across the world. India is the country which boasts of producing unique apparel products for the past two thousand years. As per the latest report, India has achieved a value of $14.9 billion in the kids’ apparel sector. Therefore, the kids’ apparel sector in India has been steady and performing well for years. However, it is seen that local retail companies have captured the majority portions of the

3. You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)  

Introduction

The turnaround strategy is a part of retrenchment strategy followed by the corporation when the management body of the corporation thinks that decision made by them earlier was wrong and such decision needs to be corrected before the further damages occur to the company.  There are turn around Dear students, get fully solved assignments by professionals

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