NIBM – Service Marketing

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National Institute of Business Management

Ist Floor, Swathandrya Samara Smrithi Bhavan, Nandavanam Road

Palayam P.O. Trivandrum – 695 033

E-mail: admin@nibmglobal.com

0471- 4014294, 4014298

Assignments of One Year Executive MBA

                           Semester – IIl          

  1. Students are requested to go through the instructions carefully.
  2. The Assignment is a part of the internal assessment.
  3. Marks will be awarded for each Assignment, which will be added to the total marks. Assignments carry equal marks.
  4. Assignments should submit in your ‘portal’ on/before the ‘completion date’ mentioned.
  5. Case study project is based on the elective subject selected.

      Please submit your case study also in the portal on the ‘completion date’ of second semester assignments.

Assignments

Total Marks :100

Service Marketing

Question.Describe the three levels of Marketing Strategy.

Answer:The three levels of strategy for a company are corporate, business and functional. Corporate strategy focuses on determining which businesses the company should be in. Business strategy develops competitive advantages within a businesses segment. Functional strategy operates at the level of marketing, operations and finance to ensure that each part of the company has strategies to support the business. For single-business companies, corporate strategy consists of continuously evaluating the benefits of remaining in a single business versus becoming active in complementary industries.

Corporate Strategy: Single-business companies have the advantage of focus and rapid response but are vulnerable to problems in their industry. Their corporate strategy must demonstrate the advantages of remaining active in only one industry

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601

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