MS-66: MARKETING RESEARCH

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MSMS-66-65

Management Programme

ASSIGNMENT

SECOND SEMESTER

(July to December)

2020

MS-66: MARKETING RESEARCH

School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068

            Dear students, get fully solved assignments by professionals

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or call us at :08263069601

  ASSIGNMENT
   
Course Code:MS–66
Course Title:Marketing Research
Assignment Code:MS-66/TMA/SEM –II/2020
Coverage:All Blocks

Note : Attempt all the questions and submit your assignment to the coordinator of your study centre on or before 31st October, 2020.

  1. (a) What is marketing research? Try and link the role of marketer with the customer in the entire process of marketing research. Illustrate the above with a hypothetical example of your choice.
  • Explain the areas of marketing research in the following situationsFirm planning to foray into wellness productsProposed launch of electric car
  • (a) A leading Indian motorcycle manufacturer has assigned the task to conduct a study for their proposed electric motorcycles for the mass market. Prepare a detailed market study for the company with your recommendations.
  • What is data? What are the different types of data available for a researcher? Bring out the relationship between data and the research process with suitable illustration.
  • (a) Distinguish between Quantitative research and Qualitative research. With the help of suitable examples discuss the possible areas where qualitative research can be used in marketing problems.
  • Discuss the importance of Data Processing, Coding, Tabulation and Data Presentation in a research project.
  • (a) Explain the terms univariate, bivariate and multivariate analysis with suitable examples. Explain the term “Analysis of Association” and the various techniques that a researcher can use for data analysis.
  • Describe briefly the various multivariate procedures available to analyze associated data in the context of marketing.

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