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MS-6
Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS – 6: MARKETING FOR MANAGERS
School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
Dear students, get fully solved assignments by professionals
Do send your query at :
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| ASSIGNMENT | ||
| Course Code | : | MS-6 |
| Course Title | : | Marketing for Managers |
| Assignment No. | : | MS-6/TMA/SEM-II/2020 |
| Coverage | : | All Blocks |
Note: Attempt all the questions and submit this assignment to the coordinator of your study center on or before 31st October, 2020.
- (a) Explain the term Marketing and discuss the scope and its relevance in an enterprise. Discuss the elements of marketing mix in the below mentioned products:
- Detergent soap brand125 CC motorcycle
- Define segmentation. Discuss how the concept of segmentation, targeting and positioning (STP) strategies help in marketing.
- (a) What are the major considerations involved in designing a marketing organization? Discuss with a suitable example of your choice.
- Why it is important to have a sound knowledge of consumers in marketing of products and services? Explain with suitable examples.
Explain the four major factors that influence consumer buying behavior.
- (a) What is a brand? Explain the distinct advantages that firms get from branding decisions. Suggest how companies can build brand, by taking examples of
- DeodorantEdible cooking oil
- What is a price? Discuss the major pricing strategies available to the marketers.
- (a) Distinguish advertising from publicity. Discuss the statement “Advertising is paid for, publicity is prayed for”.
When and why personal selling is more effective than other methods of promotion? Illustrate with an example.
- What are the various costs associated with physical distribution? Discuss each of these in detail.