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ASSIGNMENT
| DRIVE | SUMMER 2015 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDROMN (SEM 2) |
| SUBJECT CODE & NAME | ML0017-Mall Management |
| BK ID | B 1843 |
| CREDIT & MARKS | 4 Credits, 60 marks |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
- 1. Explain how the demographic and technological changes have shared the pattern of developments of malls in the historical perspective.
Answer: Engineering, the systematic application of scientific knowledge in developing and applying technology, has grown from a craft to become a science in itself. Scientific knowledge provides a means of estimating what the behavior of things will be even before we make them or observe them. Moreover, science often suggests new kinds of behavior that had not even been imagined before, and so leads to new technologies. Engineers use knowledge of science and technology, together with strategies of design, to solve practical
- 2. How is online shopping different from shipping in person in a mall? What do you think are the advantages and disadvantages?
Answer: Shopping is done every day. You can always see people that go to the supermarket to shop for grocery items. You can always see people that go the wet market to buy fruits, vegetables and meat. You can always see people that go to the mall to shop for clothes and accessories. With these, businesses keep on creating or optimizing technologies to have a more efficient way of shopping. There are now credit cards, ATM cards, Net banking,
- 3. What are the factors a lessee and a lessor should be aware while signing an agreement?
Answer: The landlord and tenant relationship has its roots in Feudalism, a system of land use and ownership that flourished in Europe between the tenth and thirteenth centuries. Under feudalism land was owned and controlled by a military or political sovereign ruler. This ruler gave portions of land he or she owned to another person, called a lord. The lord, in turn, could allow another person, called a vassal, to use smaller portions of the lord’s land. The vassal pledged allegiance and military or other service to the lord in exchange for the right to live and work on the land.
- 4. Explain Global brands, its benefits and variables.
Answer: A brand is a name, term, design, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc.
- 5. Can bad tenant mix spoil the business of anchor tenant? Explain
Answer: When you are working with a tenant mix strategy or plan it pays to look at all the tenants and their lease structures as part of the process. Of concern or focus is the balance of lease expires and lease renewals that could conflict with each other. Add to that the variations to cash flow that they can create. I like to put the lease expires and
- 6. “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials.
Answer: Shopping centers come in various sizes, from small buildings with a few stores to huge malls which have numerous shops, food courts and even movie theatres. When the size of the shopping mall increases, the security concerns also increase. Malls hold high commercial valuebecause of the frequent flow of visitors. Hence, it becomes
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601