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| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0018– International Marketing |
| BK ID | B 1811 |
| CREDIT & MARKS | 4 CREDITS, 60 MARKS |
1The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
2How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.
3Define the concept and scope of international marketing research.
4Differentiate between national and international products, global and standardised products with examples.
5Write short notes on:
- a) Containerization
- b) 4 PL operators
6Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Dear students get fully solved assignments
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