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DRIVE-Fall 2014
PROGRAMMBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID-B 1810
CREDIT & MARKS-4 Credits, 60 marks
Q1. What is e-mall? Explain the various types of online stores in an e-mall. (Definition of e-mall, Various types of online stores) 2, 8
Answer:
e-Malls
e-Malls are Web sites that feature links to numerous online shopping sites. Some of these portals offer e-wallet technology, so you only need to enter a credit card number and shipping information once, even if you shop numerous online stores. e-Malls offer links for as many as 500 to 12,000 online stores.
Q2. An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
(Explanation of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation of e-marketplace
An e-marketplace is a location on the Internet where companies can obtain or disseminate information, engage in transactions, or work together in some way. Most of the e-marketplaces provide two basis functions: 1) they allow companies to obtain new suppliers or buyers for company products,) developing streamlined trading networks that make negotiating, settlement, and delivery more efficient. Currently e-marketplaces exist in many different industries.
Q3. Discuss the major legal and ethical issues in e-marketing.
- Legal issues
- Ethical issues
(Legal issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually means a person’s lineal descendants, natural born children, their children, and so on. These are distinguished from heirs, which can include other kin such as a brother, sister, mother, father, grandfather, uncle, aunt, nephew, niece, or cousin. This definition may be significant with respect to wills and trusts. No issuemeans to have no natural descendants.
Q4. Explain the factors that influence e-consumer’s buying behaviour. (Definition of e-marketing, Factors influencing) 2, 8
Answer:
Meaning and History of e-Marketing
e-Marketing1 can be defined as ‘Achieving marketing objectives through use of electronic communications technology’. It can be described as an act of trying to achieve marketing objectives through electronic or digital means. It can also be called as Electronic Marketing. Internet is used for most e-Marketing2 campaigns, such as e-
Q5. Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
(Explanation of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation of 2P+2C+3S formula
The marketing mix is built around the theory of “transaction.” These are explained by the exchange of paradigm. The series of particular functions brings uniqueness to e-marketing. These can be synthesised in the 2P + 2C+ 3S formula: personalisation, privacy, customer service, community, site, security, sales promotion.
T
Q6. Discuss the selling methods and sales promotion of E-marketing
(Explanation of Selling method, Explanation of sales promotion of e-marketing)5,5
Answer.
Selling method
Successful Internet marketing campaigns borrow heavily from traditional direct response techniques. These principles have been extensively tested, re-tested, and proven to be effective over time.
Use proven sales techniques
Ask for the order – as many times as you can with large BUY NOW or Add To Cart buttons positioned near each
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )