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| DRIVE | WINTER 2014 |
| PROGRAM | MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2) |
| SUBJECT CODE & NAME | MK0015-Services Marketing and Customer Relationship Management |
| BK ID | B 1808 |
| CREDIT & MARKS | 4 Credits, 60 marks |
1Discuss the eight different demand situations of Service.
2Elaborate GAP analysis in detail.
3“Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
4What are the various types of conflicts in marketing services?
5Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
6“Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
Dear students get fully solved assignments
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