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ASSIGNMENT
DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME
MK0012- Retail Marketing
BK ID
B1723
CREDIT & MARKS
4 Credits, 60 marks
1Define Private Branding. Explain the growth drivers of private label in detail
2Describe the Retail Buying Process in brief.
3Explain the Retail Merchandising Management (RMM) in brief.
4Define e-tailing. Explain the future of electronic retailing.
5Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
6Describe any three Rural retail strategies in brief.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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(Prefer mailing. Call in emergency )