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ASSIGNMENT
| DRIVE | SUMMER 2014 |
| PROGRAM | MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3) PGDMMN (SEM 1) |
| SUBJECT CODE & NAME | MK0011-Consumer Behaviour |
| BK ID | B1722 |
| CREDITS | 4 |
| MARKS | 60 |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
- 1“Selecting the right segmentation variable is critical”. Explain with the help of anexample each for three types of segmentation.
Explanation of three types
Examples
Answer: There are many different reasons for a business to segment their market. In its simplest form, the needs of individual customers differ, so it makes sense that a business creates separate offers for each segment of the market. This gives customers a better solution (whether it’s a product or a service), and helps raise profitability in the
- 2 Explain the concept of defense mechanism in detail.
Explanation
Forms of frustration
Answer:In psychology, a defense mechanism is an unconscious means of coping with anxiety. According to Sigmund Freud, who developed the concept in the late 19th and early 20th centuries, defense mechanisms are a major component of personality. Freud believed that personality consists of the ego, the id, and the superego. The id is the source of instincts and natural desires; when these clash with social norms, tension arises as the superego disapproves and the ego mediates between them. Defense mechanisms respond by shifting such
- 3 Discuss Trait theory and its relevance in consumer behaviour.
Explanation of trait Theory
Types of personality traits
Answer:The Personality Trait Theory is one of the most critically debated in the field of personality studies. Many psychologists have theorized using the trait approach to personality, which advocates the differences between individuals. To better understand the Personality Trait Theory, suppose you are asked to describe your friend’s personality. You may say that he is cheerful, sociable and fun to be with. These traits and more are the main focus
- 4 “A number of factors influence individuals that may distort their perceptions”. Is ittrue? Comment.
Explanation of factors that distort individual
perception
Answer:The distortion factor is the result from a mathematical equation. The equation is resembles the geometrical means. It is a measure for the intensity of the nonlinear distortions. The distortion factor computes itself from the primary wave and their harmonics. All other disturbances do not have to do anything with the distortion factor.With a Hifi amplifier is the indication of the distortion factor an important characteristic. An indication alone is however not sufficiently, in particular in interaction with the human hearing.
- 5 Explain the different components of learning.
Explanation
Answer: The goal of almost any learning experience is rooted in acquiring the new skills, knowledge, motivation, and/or confidence to change an existing behavior or create a new one. Those changes in behavior should have measurable impacts, allowing you to define key success metrics.Cooperative learning involves more than students working together on a lab or field project. It requires teachers to structure cooperative interdependence among the students. These structures involve five key elements which can be implemented in a variety of ways. There are also different types of cooperative groups appropriate for different
- 6 Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
Answer: a) The Adoption Process
The length of the adoption process varies according to the circumstances of the child, but can take as few as six to ten months.
Step 1: Inquiry: You can begin the adoption process by making initial contact with DHS by phone. After answering some basic questions, you will be scheduled for an individual or group inquiry interview with an adoption case
b) Post-Purchase Behaviour of a consumer
The behaviour after a product purchase is called Post purchase behaviour. Generally after a product purchase the buyer undergoes post purchase dissonance means the buyer regrets his /her purchase.
This dissonance can be due to: –
- Large number of alternatives
- The other alternatives have better features
- It was a difficult buying decision
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Call us at : 08263069601
(Prefer mailing. Call in emergency )