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ASSIGNMENT
| DRIVE WINETR | SPRING 2014 |
| PROGRAM | MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2) |
| SUBJECT CODE & NAME | MH0056 – Public Relations & Marketing for Healthcare Organizations |
| SEMESTER | 4 |
| BK ID | B1320 |
| CREDITS | 4 |
| MARKS | 60 |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
1 Discuss the factors affecting healthcare marketing.
Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you’ll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:
Medicare reimbursement
Already a hot topic in locations with a large senior population, changes to Medicare will be very important to administrators. Since Medicare
2 Explain market segmentation.
Answer : Market segmentation :
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.
Explanation :
Market segmentation pertains to
3 Describe the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS
Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.
PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating
4 Discuss the current scenario of medical tourism in India.
Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.
India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.
5 Discuss the future of healthcare marketing.
Answer : For many years, healthcare trends have looked unsustainable – ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant
6 Discuss the standard metrics to evaluate public relations in healthcare.
Answer : : Key factors in standard metrics to evaluate public relations :
1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another.
2. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics, the details begin to become clear and details are what make measurement meaningful, and in turn, actionable
Evaluation :
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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