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DRIVE- Fall 2014
PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID- B1320
CREDIT & MARKS-4 Credits, 60 marks
Q1. Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.
(Explanation of concept of service, Explanation of concept of marketing Explanation of all the steps involved in healthcare marketing process) 2, 2, 6
Answer.
Concept of service
The widespread interest to manage and market services effectively has opened doors for stressing on service characteristics. The service characteristics include inseparability of production from intangible behavior of services.
The service characteristics are referred as:
Q2. Discuss the various steps involved in marketing research.
(Explanation of all the steps involved in marketing research) 10
Answer.
The various stages or steps in the marketing research process are discussed below:
- Identification and Defining the Problem:
The market research process begins with the identification “of a problem faced by the company. The clear-cut statement of problem may not be possible at the very outset of research process because often only the symptoms of the problems are apparent at that stage.
Q.3: Describe the types of public relations research.
Explanation of primary research
Explanation of secondary research
ANS:
Explanation of primary research:
Primary research
Primary research involves carrying out a complete original study. The two primary research techniques are as follows:
- Qualitative
- Quantitative
Qualitative research
Q.4: Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
ANS:
Explanation of medical tourism:
The medical tourism provider collects information about the treatment, estimated cost, duration of stay along with the list of hospitals and tourist destinations from the doctors and consultants and sends it across to the patient who is seeking treatment. Accordingly the patient has to sign the respective agreements and will be provided with a recommendation letter to obtain a medical visa from the embassy. When the patient travels to the country where medical treatments required, the patient would be escorted by a representative from the medical tourism provider team, to the required hospital for treatment and the choice of visiting the various destinations is left to the patient after the treatment is over.
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management is the process of understanding the needs and wants of the target market. Consumer protection and satisfaction are the core concepts of marketing. Healthcare marketing deals with the marketing of healthcare and related products or services. Health services have become expensive and complicated because of fast-pace
Q.6: Discuss the standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered while focusing on the PR measurement and evaluation are:
- To establish flawless programmed objectives and desired outcomes to measure results. For this, the PR goals must be linked directly with the overall goals of business programmed.
- To differentiate between the measuring PR outputs that are usually short-term and measuring PR outcomes that can have an im
Dear students get fully solved SMU MBA Fall 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )