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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / DM
Paper Code: MBA/DMM– 208
Paper Title: Retail Management
Last date of submission: Max. Marks: 15
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
(i) What are the features of retailing?
(ii) What are the factors that influence retail shopper?
(iii) What do you understand by merchandise mix?
(iv) What is supply chain management?
(v) Define ‘Sales Promotion’.Give suitable examples.
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the functions of HRM in retail organizations.
Q. 3. Define store environment. Explain in detail various components of interior and exterior store design
Q. 4. What is retail chain? Explain the advantages of operating a chain of retail outlets.
Dear students get fully solved assignments
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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
Master of Business Administration / DM
Paper Code: MBA/DMM– 208
Paper Title: Retail Management
Last date of submission: Max. Marks: 15
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
(i) What are the functions performed by a retailer?
(ii) Differentiate between hyper market and super market.
(iii) What are ‘Stock Keeping Units? Give examples.
(iv) What do you understand by sore ambience?
(v) What is the importance of Customer Relationship Management?
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Define store layout. Discuss in detail various types of layouts with suitable diagrams.
Q. 3. ‘Location of a store plays a vital role in its success’. Justify the statement and discuss various types of locations that are available to a retailer.
Q. 4. What do you understand by retail communication mix? Discuss various methods of it along with suitable examples.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601