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ASSIGNMENT
DRIVEFALL 2013
PROGRAMMBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX
SEMESTERII
SUBJECT CODE & NAME
MB0046-MARKETING MANAGEMENT
BK IDB 1629
CREDIT & MARKS4 CREDITS & 60 MARKS
Q.No
Questions
Total Marks
1
Explain the stages in the new product development process.
A
Stages in new product development
10
10
2
Explain the various types of retailers and wholesalers.
A
Types of retailers
types of wholesalers
5
5
10
3
Describe the steps in business buying process.
A
Steps in buying process
10
10
4
Explain the product mix pricing strategies with examples.
A
Explanation of product mix
product mix pricing strategies
2
8
10
5
Advertisement is a media which conveys message about the product. It is important to understand different types of advertisement to attract the attention of the people to a product and service. Find out the various forms of advertisement.
A
Explanation of advertisement
types of advertisement
2
8
10
6
Explain the forms of customer relationship and the reasons behind losing customer by organization.
A
Forms of Customer relationship
4
10
reasons behind losing customer
6
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme
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