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Marketing Strategy
Dec 2020
1. Taking apt examples for every stage, explain the evolution of stages of marketing era? (10 Marks)
Introduction
MARKETING
The science and art of exploring, creating, and delivering value to satisfy a target market’s needs at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company can serve best,
2. Tata Group has various business units under it, also called strategic business units. Study the business units under the tata group and explain the importance of SBU’s and the different levels of strategy.
Introduction
TATA group is an Indian multinational conglomerate company holding company founded in 868 by Jamsetji Tata; the company gained international recognition after purchasing several global companies.
STRATEGIC BUSINESS UNIT
3. ABC Co. is into manufacturing of Garments for the Indian market.
a. If you are the manager there, what according to you would be the issues that you will face while making strategic business decisions? (5 Marks)
Introduction
An issue that needs a decision is known as a strategic issue. The strategic issue affects the decision-making process of any company. This issue requires frequent attention and needs to be solved as soon a possible. If these issues are not solved, they can severely affect the performance of the organization. They can hurdle the growth of a business. These issues include resource management, business management, human resources, strategic management, customer services, strategic partnership, and product marketing. Today, success depends on a good
Hello MBA aspirants,
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