Marketing Management – JNU solved assignments

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 Marketing Management 
 Multiple Choice Single Response 
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1Who has defined marketing as, “marketing is the process of planning and executing the conception, pricing, and promotion, distribution of idea, goods and services to create exchanges that satisfy individual and organizational goals”?American association
  American group
  American committee
  American followers
 Multiple Choice Single Response 
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2Which of the following is a mass communication to stimulate demand?Advertising
  Publicity
  Human resource
  Promotion
 Multiple Choice Single Response 
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3Which of the following aims at influencing the potential buyers, their feelings, beliefs or behaviour?Promotion
  Publicity
  Personal selling
  Advertising
 Multiple Choice Single Response 
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4Which goods is the goods that consumers purchase frequently, immediately and with minimum effort, for example, newspaper, soap?Convenience goods
  Shopping goods
  Specialty goods
  Unsought goods
 Multiple Choice Single Response 
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5Which among the following is not a feature of the maturity stage?Development of new markets
  Increase in sales at a higher rate
  Increase in the frequency of use of the products
  Reduction in promotional expenditure
 Multiple Choice Single Response 
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6What aims at recognising the distinct stages in the sales history of a product?Product life cycle
  Product graphs
  Profit graph
  Publicity stage
 Multiple Choice Single Response 
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7Which of the following includes new products that enable a company to enter an established market for the first time?Addition to existing product lines
  Improvement or revision to existing product
  New product line
  Repositioning
 Multiple Choice Single Response 
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8Which of the following covers those products that supplement a company’s established product lines?Addition to existing product lines
  Improvement or revision to existing product
  New product line
  Repositioning
 Multiple Choice Single Response 
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9Which of the following is likely to increase rapidly after test marketing a new product?Opposition
  Struggle
  Competition
  Relation
 Multiple Choice Single Response 
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10Under which method, an attempt is made to simulate the real market situation with a computer aided model?Market simulation
  Alternative method
  Markov Chain Analysis
  Model test marketing
 Multiple Choice Single Response 
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11Which of the following contains the required volume of a product for household consumption?Ecological Package
  Re-use package
  Consumer package
  Flexible package
 Multiple Choice Single Response 
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12Which of the following is the unique combination of colors, graphics and symbols used for distinguishing products?Package pricing
  Product developing
  Package design
  Product manufacturing
 Multiple Choice Single Response 
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13Which of the following of the sachet makes the product affordable?Appearance
  Quality
  Low unit price
  Availability
 Multiple Choice Single Response 
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14Which of the following in the price differential reduces the quoted price, hence buyer pays much less?Discount
  Concession
  Tax
  Benefit
 Multiple Choice Single Response 
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15Under which of these methods is the selling price of the product fixed by adding a certain margin to the cost price?Cost plus profits
  Cost plus pricing
  Full cost method
  Margin cost pricing
 Multiple Choice Single Response 
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16MRTP stands for?Mono and Restrictive Trade Practices Act
  Monopolies and Restrictive Tower Practices Act
  Monopolies and Rebuild Trade Practices Act
  Monopolies and Restrictive Trade Practices Act
 Multiple Choice Single Response 
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17MRC sytnds for?Manufacturer – Retailer – Consumer
  Manufacturer – Repricing – Consumer
  Manager – Retailer – Consumer
  Manufacturer – Retailer – Cost
 Multiple Choice Single Response 
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18Who can be classified as wholesalers and retailers?Wholesalers
  Merchant middlemen
  Seller
  Marketer
 Multiple Choice Single Response 
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19Which of the following is also used in the marketing of consumer durable goods?MC route
  MWC route
  MARC route
  MWRC route
 Multiple Choice Single Response 
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20Who shifts their shop where it is profitable to sell goods?Hawkers
  Cheap jacks
  Street traders
  Market traders
 Multiple Choice Single Response 
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21Which of the following is the act of storing and assorting finished goods so as to create adequate time utility at a minimum possible cost?Warehousing
  Transport
  Transport mix
  Airways
 Multiple Choice Single Response 
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22Which of the following are uneconomical on long runs?Railways
  Roadways
  Airways
  Inventory
 Multiple Choice Single Response 
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23Which of the following is the most energy efficient and the cheapest mode to carry heavy cargo and bulky goods over longer distances?Roadways
  Railways
  Waterways
  Airways
 Multiple Choice Single Response 
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24What is a small building where selling or an information unit is located?Shopping
  Kiosk
  Catalogue
  C2C
 Multiple Choice Single Response 
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25Which of the following shapes the entire structure of the distribution system?Transportation
  Marketing
  Sales
  Warehousing
 Multiple Choice Single Response 
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26Which is the original and oldest form of direct marketing?Face to face selling
  Direct mail marketing
  Telemarketing
  Advertising
 Multiple Choice Single Response 
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27Which of the following marketing is the most recent channel for direct marketing?Electronic
  Kiosk
  Tele
  Catalogue
 Multiple Choice Single Response 
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28Which of the following is the science and art of understanding human desire and pointing ways to their fulfilment?Telemarketing
  Direct mail method
  Electronic market
  Personal selling
 Multiple Choice Single Response 
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29Which of the following calls customers to maintain and nurture key account relationships?Telesales
  Tele-coverage
  Tele-prospecting
  Teleconferencing
 Multiple Choice Single Response 
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30What is a small building where selling or an information unit is located?Shopping
  Kiosk
  Catalogue
  C2C
 Multiple Choice Single Response 
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31The New ________ is based on the digital revolution and the efficient management of information.Revolution
  Strategy
  Economy
  World
 Multiple Choice Single Response 
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32___________ has several attributes; it can be easily differentiated, customised and personaliseEntities
  Information
  Interaction
  Communication
 Multiple Choice Single Response 
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33Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the ________.overall market
  main market
  target market
  stock market
 Multiple Choice Single Response 
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34A manufacturer or a producer has to take a decision regarding most of the _____________ distribution channel.expensive and handy
  discounted and inconvenient
  cheap and favorable
  economical and convenient
 Multiple Choice Single Response 
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35Marketing managers have to face competition which is at four levels, based upon the degree of ____________.productivity
  work
  product substitutability
  work culture
 Multiple Choice Single Response 
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36A __________ is anything that can be offered to a market to satisfy a want or a neeeconomy
  democracy
  production
  enterprise
 Multiple Choice Single Response 
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37_________ characterisations of a product are those for which there exists a perception which is reasonably uniform amongst its observersImplicit
  Explicit
  Function
  Economy
 Multiple Choice Single Response 
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38Every marketable product has an _________________which is exchanged between the buyer and seller for a mutually agreed or acceptable consideration.Consumer satisfaction
  Business need satisfaction
  Peripherals of associated attributes
  Exchange value
 Multiple Choice Single Response 
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39____________ begins with formulating an offering to meet the target customer’s needs or wants.Marketing mix preparation
  Marketing mix set-up
  Marketing mix planning
  Marketing mix scheduling
 Multiple Choice Single Response 
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40The set of tangible and intangible attributes include packing, color, price, quality and brand plus the ________ of the seller.services and reputation
  services and status
  sources and value
  sales and revenue
 Multiple Choice Single Response 
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41____________is defined as a research technique in which the product under study is placed on sale in one or  more selected localities or areas and its reception by consumer and trade is observed, recorded and analyseTest analysis
  Marketing management
  Test marketing
  Test mixing
 Multiple Choice Single Response 
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42The information to be collected through test marketing depends upon the objectives of testing laid down by the __________ .higher authority
  management
  officers
  HR
 Multiple Choice Single Response 
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43Products are never presented to consumers in their _______.odd forms
  extraordinary forms
  naturals forms
  normal forms
 Multiple Choice Single Response 
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44Products also use labels to give _________.instructions
  directions
  advice
  orders
 Multiple Choice Single Response 
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45A _____________test may cost several crores of rupees. This depends on the number of test cities selected, the test duration and the amount of data to be collectefull-scale
  half scale
  middle scale
  intermediate
 Multiple Choice Single Response 
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46Packaging includes all the activities of ___________the container of the product.designing and producing
  shipping
  exporting
  advertising
 Multiple Choice Single Response 
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47______________are tiny packs of products.Sachets
  Jute bags
  Wooden boxes
  Family packs
 Multiple Choice Single Response 
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48The pricing policy is worked out according to the stage of the product in its __________ .packing
  life cycle
  market
  shop
 Multiple Choice Single Response 
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49Packaging is in the __________ forefront because of its relationship to environmental pollution issues.social
  socio-economic
  traditional
  economics
 Multiple Choice Single Response 
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50Packaging has been considered as an ____________ part of the core product.basic
  external
  internal
  domestic
 Multiple Choice Single Response 
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51_____________:The efficiency of the physical distribution system also affects the production and planningProduct Comparing
  Price Stabilisation
  Price Rise
  Product Planning
 Multiple Choice Single Response 
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52_____________ distribution comprises the tasks involved in planning and implementing the physical flows of materials and final goods from the point of origin to the point of use or consumption to meet the needs of customers.Seller
  Virtual
  Physical
  Company
 Multiple Choice Single Response 
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53______________: It helps in retaining not only the existing customer but also attracting new customers.Profit M ximisation
  Physical Distribution
  Virtual Distribution
  Consumer Satisfaction
 Multiple Choice Single Response 
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54______________: Increase in effectiveness and efficiency in physical distribution will bring in economy of operation and higher profit margins.Physical Distribution
  Virtual Distribution
  Profit M ximisation
  Consumer Satisfaction
 Multiple Choice Single Response 
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55A __________ is a businessman who carries out all the activities involved in the selling of goods.seller
  financer
  wholesaler
  purchaser
 Multiple Choice Single Response 
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56______________: Control over the supply helps in stabilising the prices of several products in the marketProfit M ximisation
  Consumer Satisfaction
  Physical Distribution
  Price Stabilisation
 Multiple Choice Single Response 
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57_________: bears the risks of loss due to price changes, damages, deterioration in quality, theft, fine, et on the goods stored by him.Financing
  Transporting
  Warehousing
  Risk Taking
 Multiple Choice Single Response 
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58_____________: They provide up-to-date information to the producers about the views of the retailers and also to retailers about the recent developments relating to the production of the foods sold by him.Financing
  Profit M ximisation
  Providing Market Information
  Grading, Packaging and Packing
 Multiple Choice Single Response 
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59A_______ is a businessman who carries out all the activities involved in the selling of goods.Wholesaler
  Manager
  Retailer
  Merchant
 Multiple Choice Single Response 
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60______________channels play a crucial role in achieving the marketing objectives of a company.Integrated
  Distributed
  Vertical
  Horizontal
 Multiple Choice Single Response 
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61What is the total quantity of a good produced by a sector?Gross thoroughput
  Gross input
  Gross mean
  Gross output
 Multiple Choice Single Response 
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62Which investments take place for the internalisation of such assets of the company, which are intangible and cannot be priced in the market?Foreign
  Horizontal
  Capital
  Vertical
 Multiple Choice Single Response 
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63Which of the following is one of the variables related to the country’s monetary and fiscal policies and have a substantial impact on the costs and profitability of business operations?Inflation
  Employment
  Deflation
  Deployment
 Multiple Choice Single Response 
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64What are necessary for day-to-day business activities in order to pay for acquiring raw material and other kinds of inputs (accounts payable) including remuneration for employees?Revenue
  Dividends
  Operating cash flows
  Capital
 Multiple Choice Single Response 
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65How many models explain the international trade based on technological change?Two
  Five
  Three
  Four
 Multiple Choice Single Response 
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66Which of the following  is an accounting system that measures economic transactions between the residents of given country and the residents of the other countries during a given period of time?Balance of trade
  Balance of stock
  Balance of transactions
  Balance of payments
 Multiple Choice Single Response 
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67Which of the following as the vulnerability of a project to the political acts of a sovereign government is a big threat to foreign business?Social change
  Political risk
  Climatic changes
  Terrorism
 Multiple Choice Single Response 
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68Which of the following  requires the importer to arrange for the payment after some time (60 days or 90 days) receiving the possession of goods?Letters of credit
  Documentary collection
  Time Bill of exchange
  Payment transfer
 Multiple Choice Single Response 
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69Which of the following  are the employees of the company’s subsidiary who are the citizens of the country where the subsidiary is located?Expatriates
  Host country nationals
  Migrants
  Third country nationals
 Multiple Choice Single Response 
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70Which of the following is a mild form of intervention and involves transfer of control of foreign investment to national ownership to bring the firm’s activities in line with national interest?Sovereignty
  Political unrest
  Domestication
  Instability
 Multiple Choice Single Response 
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71An ________________ is an organisation whether or not established by a treaty, in which two or more states (or government agencies or publicly funded bodies) are members and in which a joint financial interest is overseen by a governing body.institution
  avenue
  international institution
  apex body
 Multiple Choice Single Response 
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72The objective of _____________ is to establish a geographically concentrated inter-firm division of labour in the three major bonding blocks.naturalisation
  glocalisation
  globalisation
  relocation
 Multiple Choice Single Response 
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73Only _______________ of the 16 principal export documents have been standardised.11
  13
  10
  14
 Multiple Choice Single Response 
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74Trade patterns in more than two countries involving two or more than two commodities are called ___________________.The theory of comparative cost advantage
  Theory of mercantilism
  Patterns of Multilateral Trading
  The theory of absolute cost advantage
 Multiple Choice Single Response 
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75In ______________________ concept, firms with this orientation market on a country-by-country basis with separate marketing strategies for each country.Multi Domestic Market
  Expansion
  Global Marketing
  Domestic Market Expansion
 Multiple Choice Single Response 
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76A recent major development is the extension of the free trade agreement from the United States and Canada to Mexico, resulting in what is known as ________________________.West American Free Trade Agreement (WAFTA)
  South American Free Trade Agreement (SAFTA)
  East American Free Trade Agreement (EAFTA)
  North American Free Trade Agreement (NAFTA)
 Multiple Choice Single Response 
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77The balance of payment consists of balance of investment and other capital flows, called ________________.capital account balance
  capital net inflow
  capital influx
  capital overflow
 Multiple Choice Single Response 
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78_____________ , also known as shipping documents, enable the exporter and the importer to discharge their obligations under an export contract.Bill of ladings
  Commercial Invoices
  Commercial documents
  Airway bills
 Multiple Choice Single Response 
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79_______________ are small offices opened up to provide advisory services to banks and customers and to expedite the services of correspondent bank.Representative offices
  Correspondent branch
  Foreign branch
  Foreign Subsidiary Bank
 Multiple Choice Single Response 
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80Cultures, which handle information in a direct, linear fashion are called “_______________.”Dichromic
  Monochromic
  Semichromic
  Polychromic
 Multiple Choice Single Response 
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81________________ is an employee of a company’s subsidiary located in a county, which is not his home country.Expatriates
  Migrants
  Third country nationals
  Host country nationals
 Multiple Choice Single Response 
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82_________________ in the control process involves the comparison of actual performance with planned  performance.Periodic reporting
  Field audits
  Company records
  Evaluation and corrective action
 Multiple Choice Single Response 
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83The term globalisation was first used by _________________ of Harvard Business School.Professor Walt Whitman
  Professor Archibald Thomas
  Professor Theodore Levitt
  Professor James Harney
 Multiple Choice Single Response 
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84The process of procuring, allocating and effectively utilising human resources in an international business is called ___________________________.International Human Resource Management (IHRM)
  International Business Environment (IBE)
  International Marketing Management (IMM)
  International Business Management (IBM)
 Multiple Choice Single Response 
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85___________________ is an instrument issued by a bank wherein the bank promises the exporter to pay upon receiving the proof that the exporter completed all the necessary formalities specified in the document.Documentary collection
  Time Bill of exchange
  Payment transfer
  Letter of credit
 Multiple Choice Single Response 
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86Ecology refers to the pattern and balance of relationships between plants, animals, people and their ______________.pollution overload
  depletion of resources
  environment
  pollution of the environment
 Multiple Choice Single Response 
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87In the United States, a computer based system called ________________ handles tens of thousands of payments representing transactions worth several hundred billion dollars each day.TALLY 9.0
  Clearing House Interbank Payments System [CHIPS]
  CRAY – The Supercomputer
  MEGA
 Multiple Choice Single Response 
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88In the _________________ method, the commercial banks facilitate the payment process. The exporter draws up a document called a bill of exchange, in which payment is demanded from the importer at a specified future date.Payment transfer
  Letters of credit
  Documentary collection
  Time Bill of exchange
 Multiple Choice Single Response 
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89A rich database called _______________________ focuses on strategic alliances in the IT industry with developing country firms.Information Technology Strategic Alliances (ITSA)
  Manchester Phase Router system (MPRS)
  Cooperative Agreements and Technology Indicators (CATI)
  Bi-lingual Interface system (BLIS)
 Multiple Choice Single Response 
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90____________ subsidiary bank is a bank incorporated in a host country and operates under same rules as local domestic banks.Local
  Foreign
  Correspondent
  International
 Multiple Choice Single Response 
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91Innovation is the useful adaptation of science or _________________ including invention of new products or processes.inflation
  employment
  knowledge
  deflation
 Multiple Choice Single Response 
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92Psychological uncertainty is also called______________________.jet lag
  cultural shock
  emotional need
  time lag
 Multiple Choice Single Response 
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93___________ activities related to planning, organising, leading, and controlling must be approached from a cross- cultural perspective.Management
  Planning
  Communication
  Economic
 Multiple Choice Single Response 
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94The systematic and growing internationalisation of many companies is essentially a part of their business policy or _______________.business management’
  direct management
  standardised management
  strategic management
 Multiple Choice Single Response 
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95_________________ is a receipt issued by the shipping company on its agents.Bill of receipt
  Commercial invoice
  Bill of lading
  Airway bill
 Multiple Choice Single Response 
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96___________________ develop international marketing strategies in order to improve corporate performance  though growth and strengthening their competitive advantage.Cottage industries
  Multinational enterprises (MNE’s)
  Private Limited Companies
  Small Medium enterprises (SME’s)
 Multiple Choice Single Response 
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97Technology and ____________ business are interdependent.global
  process
  products
  developing countries
 Multiple Choice Single Response 
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98According to Ball and McCulloch, ________________ refers to all manmade objects and its study is concerned with how man makes things and who makes what and why.mechanical culture
  technological culture
  material culture
  spiritual culture
 Multiple Choice Single Response 
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99A company employing a ______________________ strives for efficiencies of scale by developing a standardised product, of dependable quality, to be sold at a reasonable price to a global market (that is, the same country market set throughout the world).Multi Domestic Market concept
  Domestic Market Expansion concept
  Expansion concept
  Global Marketing concept
 Multiple Choice Single Response 
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100_______________ locate the plants with high technology advanced countries.Sovereignty
  MNCs
  Semichromic
  The industrial revolution

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