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Marketing Management | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
1 | Who has defined marketing as, “marketing is the process of planning and executing the conception, pricing, and promotion, distribution of idea, goods and services to create exchanges that satisfy individual and organizational goals”? | American association |
American group | ||
American committee | ||
American followers | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
2 | Which of the following is a mass communication to stimulate demand? | Advertising |
Publicity | ||
Human resource | ||
Promotion | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
3 | Which of the following aims at influencing the potential buyers, their feelings, beliefs or behaviour? | Promotion |
Publicity | ||
Personal selling | ||
Advertising | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
4 | Which goods is the goods that consumers purchase frequently, immediately and with minimum effort, for example, newspaper, soap? | Convenience goods |
Shopping goods | ||
Specialty goods | ||
Unsought goods | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
5 | Which among the following is not a feature of the maturity stage? | Development of new markets |
Increase in sales at a higher rate | ||
Increase in the frequency of use of the products | ||
Reduction in promotional expenditure | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
6 | What aims at recognising the distinct stages in the sales history of a product? | Product life cycle |
Product graphs | ||
Profit graph | ||
Publicity stage | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
7 | Which of the following includes new products that enable a company to enter an established market for the first time? | Addition to existing product lines |
Improvement or revision to existing product | ||
New product line | ||
Repositioning | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
8 | Which of the following covers those products that supplement a company’s established product lines? | Addition to existing product lines |
Improvement or revision to existing product | ||
New product line | ||
Repositioning | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
9 | Which of the following is likely to increase rapidly after test marketing a new product? | Opposition |
Struggle | ||
Competition | ||
Relation | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
10 | Under which method, an attempt is made to simulate the real market situation with a computer aided model? | Market simulation |
Alternative method | ||
Markov Chain Analysis | ||
Model test marketing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
11 | Which of the following contains the required volume of a product for household consumption? | Ecological Package |
Re-use package | ||
Consumer package | ||
Flexible package | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
12 | Which of the following is the unique combination of colors, graphics and symbols used for distinguishing products? | Package pricing |
Product developing | ||
Package design | ||
Product manufacturing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
13 | Which of the following of the sachet makes the product affordable? | Appearance |
Quality | ||
Low unit price | ||
Availability | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
14 | Which of the following in the price differential reduces the quoted price, hence buyer pays much less? | Discount |
Concession | ||
Tax | ||
Benefit | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
15 | Under which of these methods is the selling price of the product fixed by adding a certain margin to the cost price? | Cost plus profits |
Cost plus pricing | ||
Full cost method | ||
Margin cost pricing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
16 | MRTP stands for? | Mono and Restrictive Trade Practices Act |
Monopolies and Restrictive Tower Practices Act | ||
Monopolies and Rebuild Trade Practices Act | ||
Monopolies and Restrictive Trade Practices Act | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
17 | MRC sytnds for? | Manufacturer – Retailer – Consumer |
Manufacturer – Repricing – Consumer | ||
Manager – Retailer – Consumer | ||
Manufacturer – Retailer – Cost | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
18 | Who can be classified as wholesalers and retailers? | Wholesalers |
Merchant middlemen | ||
Seller | ||
Marketer | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
19 | Which of the following is also used in the marketing of consumer durable goods? | MC route |
MWC route | ||
MARC route | ||
MWRC route | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
20 | Who shifts their shop where it is profitable to sell goods? | Hawkers |
Cheap jacks | ||
Street traders | ||
Market traders | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
21 | Which of the following is the act of storing and assorting finished goods so as to create adequate time utility at a minimum possible cost? | Warehousing |
Transport | ||
Transport mix | ||
Airways | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
22 | Which of the following are uneconomical on long runs? | Railways |
Roadways | ||
Airways | ||
Inventory | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
23 | Which of the following is the most energy efficient and the cheapest mode to carry heavy cargo and bulky goods over longer distances? | Roadways |
Railways | ||
Waterways | ||
Airways | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
24 | What is a small building where selling or an information unit is located? | Shopping |
Kiosk | ||
Catalogue | ||
C2C | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
25 | Which of the following shapes the entire structure of the distribution system? | Transportation |
Marketing | ||
Sales | ||
Warehousing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
26 | Which is the original and oldest form of direct marketing? | Face to face selling |
Direct mail marketing | ||
Telemarketing | ||
Advertising | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
27 | Which of the following marketing is the most recent channel for direct marketing? | Electronic |
Kiosk | ||
Tele | ||
Catalogue | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
28 | Which of the following is the science and art of understanding human desire and pointing ways to their fulfilment? | Telemarketing |
Direct mail method | ||
Electronic market | ||
Personal selling | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
29 | Which of the following calls customers to maintain and nurture key account relationships? | Telesales |
Tele-coverage | ||
Tele-prospecting | ||
Teleconferencing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
30 | What is a small building where selling or an information unit is located? | Shopping |
Kiosk | ||
Catalogue | ||
C2C | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
31 | The New ________ is based on the digital revolution and the efficient management of information. | Revolution |
Strategy | ||
Economy | ||
World | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
32 | ___________ has several attributes; it can be easily differentiated, customised and personalise | Entities |
Information | ||
Interaction | ||
Communication | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
33 | Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the ________. | overall market |
main market | ||
target market | ||
stock market | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
34 | A manufacturer or a producer has to take a decision regarding most of the _____________ distribution channel. | expensive and handy |
discounted and inconvenient | ||
cheap and favorable | ||
economical and convenient | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
35 | Marketing managers have to face competition which is at four levels, based upon the degree of ____________. | productivity |
work | ||
product substitutability | ||
work culture | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
36 | A __________ is anything that can be offered to a market to satisfy a want or a nee | economy |
democracy | ||
production | ||
enterprise | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
37 | _________ characterisations of a product are those for which there exists a perception which is reasonably uniform amongst its observers | Implicit |
Explicit | ||
Function | ||
Economy | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
38 | Every marketable product has an _________________which is exchanged between the buyer and seller for a mutually agreed or acceptable consideration. | Consumer satisfaction |
Business need satisfaction | ||
Peripherals of associated attributes | ||
Exchange value | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
39 | ____________ begins with formulating an offering to meet the target customer’s needs or wants. | Marketing mix preparation |
Marketing mix set-up | ||
Marketing mix planning | ||
Marketing mix scheduling | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
40 | The set of tangible and intangible attributes include packing, color, price, quality and brand plus the ________ of the seller. | services and reputation |
services and status | ||
sources and value | ||
sales and revenue | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
41 | ____________is defined as a research technique in which the product under study is placed on sale in one or more selected localities or areas and its reception by consumer and trade is observed, recorded and analyse | Test analysis |
Marketing management | ||
Test marketing | ||
Test mixing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
42 | The information to be collected through test marketing depends upon the objectives of testing laid down by the __________ . | higher authority |
management | ||
officers | ||
HR | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
43 | Products are never presented to consumers in their _______. | odd forms |
extraordinary forms | ||
naturals forms | ||
normal forms | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
44 | Products also use labels to give _________. | instructions |
directions | ||
advice | ||
orders | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
45 | A _____________test may cost several crores of rupees. This depends on the number of test cities selected, the test duration and the amount of data to be collecte | full-scale |
half scale | ||
middle scale | ||
intermediate | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
46 | Packaging includes all the activities of ___________the container of the product. | designing and producing |
shipping | ||
exporting | ||
advertising | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
47 | ______________are tiny packs of products. | Sachets |
Jute bags | ||
Wooden boxes | ||
Family packs | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
48 | The pricing policy is worked out according to the stage of the product in its __________ . | packing |
life cycle | ||
market | ||
shop | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
49 | Packaging is in the __________ forefront because of its relationship to environmental pollution issues. | social |
socio-economic | ||
traditional | ||
economics | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
50 | Packaging has been considered as an ____________ part of the core product. | basic |
external | ||
internal | ||
domestic | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
51 | _____________:The efficiency of the physical distribution system also affects the production and planning | Product Comparing |
Price Stabilisation | ||
Price Rise | ||
Product Planning | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
52 | _____________ distribution comprises the tasks involved in planning and implementing the physical flows of materials and final goods from the point of origin to the point of use or consumption to meet the needs of customers. | Seller |
Virtual | ||
Physical | ||
Company | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
53 | ______________: It helps in retaining not only the existing customer but also attracting new customers. | Profit M ximisation |
Physical Distribution | ||
Virtual Distribution | ||
Consumer Satisfaction | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
54 | ______________: Increase in effectiveness and efficiency in physical distribution will bring in economy of operation and higher profit margins. | Physical Distribution |
Virtual Distribution | ||
Profit M ximisation | ||
Consumer Satisfaction | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
55 | A __________ is a businessman who carries out all the activities involved in the selling of goods. | seller |
financer | ||
wholesaler | ||
purchaser | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
56 | ______________: Control over the supply helps in stabilising the prices of several products in the market | Profit M ximisation |
Consumer Satisfaction | ||
Physical Distribution | ||
Price Stabilisation | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
57 | _________: bears the risks of loss due to price changes, damages, deterioration in quality, theft, fine, et on the goods stored by him. | Financing |
Transporting | ||
Warehousing | ||
Risk Taking | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
58 | _____________: They provide up-to-date information to the producers about the views of the retailers and also to retailers about the recent developments relating to the production of the foods sold by him. | Financing |
Profit M ximisation | ||
Providing Market Information | ||
Grading, Packaging and Packing | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
59 | A_______ is a businessman who carries out all the activities involved in the selling of goods. | Wholesaler |
Manager | ||
Retailer | ||
Merchant | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
60 | ______________channels play a crucial role in achieving the marketing objectives of a company. | Integrated |
Distributed | ||
Vertical | ||
Horizontal | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
61 | What is the total quantity of a good produced by a sector? | Gross thoroughput |
Gross input | ||
Gross mean | ||
Gross output | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
62 | Which investments take place for the internalisation of such assets of the company, which are intangible and cannot be priced in the market? | Foreign |
Horizontal | ||
Capital | ||
Vertical | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
63 | Which of the following is one of the variables related to the country’s monetary and fiscal policies and have a substantial impact on the costs and profitability of business operations? | Inflation |
Employment | ||
Deflation | ||
Deployment | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
64 | What are necessary for day-to-day business activities in order to pay for acquiring raw material and other kinds of inputs (accounts payable) including remuneration for employees? | Revenue |
Dividends | ||
Operating cash flows | ||
Capital | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
65 | How many models explain the international trade based on technological change? | Two |
Five | ||
Three | ||
Four | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
66 | Which of the following is an accounting system that measures economic transactions between the residents of given country and the residents of the other countries during a given period of time? | Balance of trade |
Balance of stock | ||
Balance of transactions | ||
Balance of payments | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
67 | Which of the following as the vulnerability of a project to the political acts of a sovereign government is a big threat to foreign business? | Social change |
Political risk | ||
Climatic changes | ||
Terrorism | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
68 | Which of the following requires the importer to arrange for the payment after some time (60 days or 90 days) receiving the possession of goods? | Letters of credit |
Documentary collection | ||
Time Bill of exchange | ||
Payment transfer | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
69 | Which of the following are the employees of the company’s subsidiary who are the citizens of the country where the subsidiary is located? | Expatriates |
Host country nationals | ||
Migrants | ||
Third country nationals | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
70 | Which of the following is a mild form of intervention and involves transfer of control of foreign investment to national ownership to bring the firm’s activities in line with national interest? | Sovereignty |
Political unrest | ||
Domestication | ||
Instability | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
71 | An ________________ is an organisation whether or not established by a treaty, in which two or more states (or government agencies or publicly funded bodies) are members and in which a joint financial interest is overseen by a governing body. | institution |
avenue | ||
international institution | ||
apex body | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
72 | The objective of _____________ is to establish a geographically concentrated inter-firm division of labour in the three major bonding blocks. | naturalisation |
glocalisation | ||
globalisation | ||
relocation | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
73 | Only _______________ of the 16 principal export documents have been standardised. | 11 |
13 | ||
10 | ||
14 | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
74 | Trade patterns in more than two countries involving two or more than two commodities are called ___________________. | The theory of comparative cost advantage |
Theory of mercantilism | ||
Patterns of Multilateral Trading | ||
The theory of absolute cost advantage | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
75 | In ______________________ concept, firms with this orientation market on a country-by-country basis with separate marketing strategies for each country. | Multi Domestic Market |
Expansion | ||
Global Marketing | ||
Domestic Market Expansion | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
76 | A recent major development is the extension of the free trade agreement from the United States and Canada to Mexico, resulting in what is known as ________________________. | West American Free Trade Agreement (WAFTA) |
South American Free Trade Agreement (SAFTA) | ||
East American Free Trade Agreement (EAFTA) | ||
North American Free Trade Agreement (NAFTA) | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
77 | The balance of payment consists of balance of investment and other capital flows, called ________________. | capital account balance |
capital net inflow | ||
capital influx | ||
capital overflow | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
78 | _____________ , also known as shipping documents, enable the exporter and the importer to discharge their obligations under an export contract. | Bill of ladings |
Commercial Invoices | ||
Commercial documents | ||
Airway bills | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
79 | _______________ are small offices opened up to provide advisory services to banks and customers and to expedite the services of correspondent bank. | Representative offices |
Correspondent branch | ||
Foreign branch | ||
Foreign Subsidiary Bank | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
80 | Cultures, which handle information in a direct, linear fashion are called “_______________.” | Dichromic |
Monochromic | ||
Semichromic | ||
Polychromic | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
81 | ________________ is an employee of a company’s subsidiary located in a county, which is not his home country. | Expatriates |
Migrants | ||
Third country nationals | ||
Host country nationals | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
82 | _________________ in the control process involves the comparison of actual performance with planned performance. | Periodic reporting |
Field audits | ||
Company records | ||
Evaluation and corrective action | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
83 | The term globalisation was first used by _________________ of Harvard Business School. | Professor Walt Whitman |
Professor Archibald Thomas | ||
Professor Theodore Levitt | ||
Professor James Harney | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
84 | The process of procuring, allocating and effectively utilising human resources in an international business is called ___________________________. | International Human Resource Management (IHRM) |
International Business Environment (IBE) | ||
International Marketing Management (IMM) | ||
International Business Management (IBM) | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
85 | ___________________ is an instrument issued by a bank wherein the bank promises the exporter to pay upon receiving the proof that the exporter completed all the necessary formalities specified in the document. | Documentary collection |
Time Bill of exchange | ||
Payment transfer | ||
Letter of credit | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
86 | Ecology refers to the pattern and balance of relationships between plants, animals, people and their ______________. | pollution overload |
depletion of resources | ||
environment | ||
pollution of the environment | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
87 | In the United States, a computer based system called ________________ handles tens of thousands of payments representing transactions worth several hundred billion dollars each day. | TALLY 9.0 |
Clearing House Interbank Payments System [CHIPS] | ||
CRAY – The Supercomputer | ||
MEGA | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
88 | In the _________________ method, the commercial banks facilitate the payment process. The exporter draws up a document called a bill of exchange, in which payment is demanded from the importer at a specified future date. | Payment transfer |
Letters of credit | ||
Documentary collection | ||
Time Bill of exchange | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
89 | A rich database called _______________________ focuses on strategic alliances in the IT industry with developing country firms. | Information Technology Strategic Alliances (ITSA) |
Manchester Phase Router system (MPRS) | ||
Cooperative Agreements and Technology Indicators (CATI) | ||
Bi-lingual Interface system (BLIS) | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
90 | ____________ subsidiary bank is a bank incorporated in a host country and operates under same rules as local domestic banks. | Local |
Foreign | ||
Correspondent | ||
International | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
91 | Innovation is the useful adaptation of science or _________________ including invention of new products or processes. | inflation |
employment | ||
knowledge | ||
deflation | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
92 | Psychological uncertainty is also called______________________. | jet lag |
cultural shock | ||
emotional need | ||
time lag | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
93 | ___________ activities related to planning, organising, leading, and controlling must be approached from a cross- cultural perspective. | Management |
Planning | ||
Communication | ||
Economic | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
94 | The systematic and growing internationalisation of many companies is essentially a part of their business policy or _______________. | business management’ |
direct management | ||
standardised management | ||
strategic management | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
95 | _________________ is a receipt issued by the shipping company on its agents. | Bill of receipt |
Commercial invoice | ||
Bill of lading | ||
Airway bill | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
96 | ___________________ develop international marketing strategies in order to improve corporate performance though growth and strengthening their competitive advantage. | Cottage industries |
Multinational enterprises (MNE’s) | ||
Private Limited Companies | ||
Small Medium enterprises (SME’s) | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
97 | Technology and ____________ business are interdependent. | global |
process | ||
products | ||
developing countries | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
98 | According to Ball and McCulloch, ________________ refers to all manmade objects and its study is concerned with how man makes things and who makes what and why. | mechanical culture |
technological culture | ||
material culture | ||
spiritual culture | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
99 | A company employing a ______________________ strives for efficiencies of scale by developing a standardised product, of dependable quality, to be sold at a reasonable price to a global market (that is, the same country market set throughout the world). | Multi Domestic Market concept |
Domestic Market Expansion concept | ||
Expansion concept | ||
Global Marketing concept | ||
Multiple Choice Single Response | ||
Question ID | Question | Options |
100 | _______________ locate the plants with high technology advanced countries. | Sovereignty |
MNCs | ||
Semichromic | ||
The industrial revolution |
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