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National Institute of Business Management

Chennai – 020

THIRD SEMESTER MBA

Subject : Management Research

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1. Explain the purpose of market research.
2. What are the advantages of Marketing Decision Support System (MDSS) ? Explain.
3. Explain the basic steps by which marketers plan and conduct marketing research.
4. Explain the  two levels at which marketing research must be evaluated and controlled.
5. The major options in data processing can be placed in four categories. Each has advantages and disadvantages that may make it preferable under some condition.Explain
6. Explain the chief phases involved in the analysis of data.

25 x 4=100 marks

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