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International Logistics & Supply Chain Management
Internal Assignment Applicable for December 2020 Examination
1. A foreign automobile company is planning its foray into Indian market starting with a sub-compact SUV designed specifically for the Indian consumer. Given the sales trends of competitors in this segment, the company has forecast strong demand for its offering & is confident of good sales volumes. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.
Ans: 1.
Introduction
Supply chain management is the streamline of manufacturing a product to reach out to its customers or consumers. It includes various steps wherein a particular product has to travel through the hands of the producer
2. An Indian toy manufacturing SME located in the state of Uttar Pradesh & catering only to the domestic market has sensed a big export market for its products in the adjacent countries of Nepal, Bangladesh & Sri Lanka. Contemplating expansion to these markets, the company is evaluating the logistics & supply chain requirements for exporting to these countries. What considerations must drive the logistics planning for this potential export business? Based on these logistical considerations, would you recommend targeting all / some / one of these export markets? Explain the most suitable choice of logistics strategy (in-house / 3PL / 4PL etc.) for your recommended market/s.
Ans: 2.
Introduction
Every successful business will appreciate the importance of an active and organized logistics. To bit the outperforming competitors and keep the fulfillment of customer’s demand, seamless logistics is the key element. Whether it is a small scale or a large one, every business wing sown
3. Mumbai-based trading company imports various high-end consumer electronics and distributes them to retailers in the domestic market. The company publishes a catalogue of its products and imports them based on orders placed by the retailers. The market for these goods is limited compared to that for general consumer electronics and is characterized by highly variable demand with short response times.
a. Which mode of transportation must the company prefer for importing the high-end consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of the company and suggest the type of warehouse suitable for its needs.
Ans: 3
Introduction
Another name can call consumer electronics as home electronics, which are used in almost every house for their daily use. Consumer electronic devices include Television, communication devices, entertainment, recreation, radio, video games, etc. There are various transport modes through which consumer electronics are transported. Sometimes it depends upon the retailer or the
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