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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
June 2021 Examination
1. An Indian textile and apparel Brand “Raymond” wants to enter into Middle East Market with its men’s’ fashion clothing range.
What are the choices available to enter into this overseas market and what is the best suited option? (10 Marks)
Ans 1.
INTRODUCTION
International business refers to the exchange of goods and services between two different countries. It usually includes the export of goods and services from the government and importing goods and services to the country. After the reforms of 1991, globalization was fast-paced. Many new businesses entered India and established their branches in India. There were trade transactions between different countries. With time, various policies and reforms were introduced. Thus, the mutual understanding grew between countries, and there was a more effortless movement of goods and services between different nations. This also includes the transfer of
2. “Globalization is the reduction and removal of barriers between national borders in order to facilitate the free flow of goods, capital, services and labor.”
In the light of this statement analyze business model of Fast Food brand “Mc Donald” in various parts of world. What specific measures they have taken while entering India? (10 Marks)
Ans 2.
INTRODUCTION
Globalization is one of the significant reforms in international business history that has facilitated the reduction and removal of international barriers and ensured the free flow of goods, capital, service, and labor between different nations. This has created a commonplace in the world and made them more interconnected where the business can come forward to operate their business. With the help of globalization, there is a various business that could establish themselves as the international organizations and achieve new heights. One of the leading examples is of
3. Zara, a Spanish clothing and accessories retailer, is a chain of stores operated by world’s largest fashion giants, Inditex Group.
Zara targets Young, Style Seeking individuals around the world for its global business success.
It launches around 10000 designs every year.
Zara operates internationally and has stores in several countries such as Spain, UK, Portugal, Germany, Italy, France, Austria, Ireland, Belgium, Luxemberg and Middle East countries. As an integrated retailer Zara controls most of the operations including those of supply chain, design and manufacturing on its own.
Zara Wants to enter into India where retail sector is one of the fastest growing sectors. In a bid to modernize the retail industry, the Indian retail sector was opened in 2006 to single brand foreign buyers with a cap of 51%. Considering the growth of organized retail sector, the government increased the cap for foreign players in single brand retailing from 51% to 100% in 2011.
Indian Government further approved FDI in Multi Brand Retail in Sep. 2012
a. Analyze major reforms made by the Indian government regarding FDI policies in 2011 and 2012. (5 Marks)
Ans 3a.
INTRODUCTION
Foreign direct investment refers to the investment made directly in the goods and services of the other country. It may be in any form and be made by any individual or firm in their fascinating foreign country. This system is actively operational in open markets instead of the closed markets. Following are the key policy reforms undertaken by the Indian government regarding FDI policies in
b. What business strategy Zara should adapt in view of FDI rules to enter Indian market. (5 Marks) –
Ans 3b.
INTRODUCTION
Zara is one of the internationally loved brands. It has several stores in countries like Spain, UK, Portugal, Germany, Italy, France, Austria, and multiple other countries. It acts as an integrated retailer and controls most of its operations that include supply chain, design, and manufacturing on its own. Zara entered India following the below-mentioned FDI rules and policies.
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601