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Bachelor of Business Administration (BBA) in Retailing IInd Year
ASSIGNMENTS
2020-2021
Tutor Marked Assignment (TMA)
Second Year
ASSIGNMENTS – 2020-2021
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TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-006 |
| Course Title | : | Buying and Merchandising – I |
| Assignment Code | : | BRL-006/TMA/2020-2021 |
| Coverage | : | All Blocks |
| Attempt all the questions | Maximum Marks: 100 | |
(A) Short Answer Type Questions
| 1. | Illustrate with a suitable diagram bottom up and top down merchandise plannings. | (10) |
| 2. | What is meant by “brand”? Explain brand management. | (2+8) |
| 3. | Explain the concept of category life cycle. Describe strategies for its different | (4+6) |
| stages. | ||
| 4. | What is meant by gross margin return on inventory investment (GMROI)? How is | (2+8) |
| it calculated? | ||
| 5. | What are the objectives of pricing? Describe factors affecting retail pricing. | (2+8) |
| 6. | Distinguish between : | (5+5) |
| a) Skimming pricing and penetration pricing | ||
| b) Mark downs and discounts | ||
| 7. | “The product is the most important part of the retail mix”. Elaborate. | (10) |
| (B) Essay Type Questions | ||
| 8. | Discuss different types of pricing methods in retail and their relevance. | (15) |
| 9. | Describe various steps involved in vendor selection. | (15) |
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TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-007 |
| Course Title | : | Store Operations – I |
| Assignment Code | : | BRL-007/TMA/2020-2021 |
| Coverage | : | All Blocks |
| Attempt all the questions | Maximum Marks: 100 | |
(A) Short Answer Type Questions
| 1. a) | What are the strategies behind the stores? Explain with the help of suitable | (5+5) |
| b) | example. | |
| What are the different methods of compensation used in retail? |
2. a) How do customers evaluate customer service quality? (5+5)
- In how many groups the assets can be categorized based on usage. Also explain each of the usage categories in a retail perspective
| 3. a) How many types of customers exist? Explain each of them? | (5+5) |
- “In store, design is proportionately related to profitability”. Discuss
| 4. a) What are the various support functions of management in retail stores? | (5+5) |
- What are the different ways in which to optimization of space availability is achieved?
| 5. a) | Which are the major sources of goods shrinkage in a store? Explain them | (5+5) |
| b) | briefly. | |
| Explain the purpose and benefits of Standard Operating Procedures. |
6. a) Define each of the transaction driversand discuss their significance in retail. (5+5)
- What do you mean by promotion? Explain the various types of promotion?
| 7. a) How do you discriminate between conventional and contemporary retail | (5+5) |
| formats? |
- Explain the different methods of calculating Return on Assets with a suitable example
- Essay Type Questions
| 8. | What are the ways of preventing thefts and frauds? Explain the philosophy behind | (15) |
| anti-theft security systems. | ||
| 9. | Define space planning concept? State its various objectives? Discuss the process | (15) |
| one must follow for well-defined space planning concept? |
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TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL-008 |
| Course Title | : | HUMAN RESOURCES |
| Assignment Code | : | BRL-008/TMA/2020-2021 |
| Coverage | : | All Blocks |
Maximum Marks: 100
| Attempt all the questions | ||
| (A) Short Answer Type Questions | ||
| 1. | Define Human Resource Management. What are its core elements? Explain the | (2+4+4) |
| role of HRM in Retailing. | ||
| 2. | What is meant by Manpower Planning? Discuss its Model in detail. | (3+7) |
| 3. | What is meant by selection of an employee in a Retail Organisation? Describe its | (4+6) |
| importance and steps involved in the selection process of an employee. | ||
| 4. | Differentiate between the following: | (5+5) |
| (a) Training and Development | ||
| (b) Herzberg’s Theory and Need Hierarchy Theory of Motivation | ||
| 5. | Write short notes on the following: | (5+5) |
| (a) Performance Appraisal | ||
| (b) Human resource Information System | ||
| 6. | Define Job Analysis. Explain the significance of Job analysis in retail | (3+7) |
| organisation. | ||
| 7. | Discuss the new trends in Recruitment. Differentiate between Recruitment and | (3+7) |
| Selection | ||
| (B) Essay Type Questions | ||
| 8. | Explain the steps involved in Communication Process. Discuss the important | (6+9) |
| aspects to make communication effective. | ||
| 9. | What are the main causes of grievances? Explain the procedure of redressal of | (6+9) |
| grievances in detail. |
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TUTOR MARKED ASSIGNMENT
| COURSE CODE | : | ECO-01 |
| COURSE TITLE | : | BUSINESS ORGANISATION |
| ASSIGNMENT CODE | : | ECO-01/TMA/2020-2021 |
| COVERAGE | : | ALL BLOCKS |
| Maximum Marks: 100 | ||
| Attempt all the questions: |
- Describe essential features of business. What are the main objectives of business?
- What are the requisites of an ideal form of business organization? Compare briefly various forms of business organizations.
(10+10)
(10+10)
- Describe various financial institutions for assisting industrial enterprises
- What is the role of advertising agencies in promoting business? Explain the factors that influence choice of media.
- Write short notes on the following:
- Methods of raising capital
- Functions of wholesalers
- Role of commercial banks
- Stock Exchange
(20)
(5+15)
(4X5)
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TUTOR MARKED ASSIGNMENT
| COURSE CODE | : | BCOA- 01 |
| COURSE TITLE | : | Business Communication and Entrepreneurship |
| ASSIGNMENT CODE | : | BCOA- 01/TMA/2020-2021 |
| COVERAGE | : | ALL BLOCKS |
Maximum Marks: 100
| Attempt all the questions: | ||
| 1. | Discuss the various forms of a business letter and explain the structure | (20) |
| or layout of business letter. Write a letter to XYZ enterprise, | ||
| introducing one of your new product or services. | ||
| 2. | “Preparing the business plan involves lot of effort in collecting | (20) |
| information on the product, the process, the market, costs, prices and | ||
| other financial variables.” Elucidate. What is the need for business | ||
| plan? | ||
| 3. | a) What do you perceive as the essential requirement to be an | (10X2) |
| entrepreneur? | ||
| b) “The best way to identify the business choice is to go for a SWOT | ||
| analysis.” Elucidate. | ||
| 4. | a) Elucidate the essentials of a good business letter. | (10X2) |
- Write a memo to your fellow employees, asking them to participate in the development of proposal.
| 5. Write short notes on the following: | (5X2) |
- Formal reports
- Sources of finance
| 6. Differentiate between the following: | (5X2) |
- Solicited proposal and Unsolicited proposal
- Entrepreneur and Administrator
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TUTOR MARKED ASSIGNMENT
| COURSE CODE | : | AMK- 01 |
| COURSE TITLE | : | MARKETING |
| ASSIGNMENT CODE | : | AMK-01/TMA/2020-2021 |
| COVERAGE | : | ALL BLOCKS |
Maximum Marks: 100
Attempt all the questions:
| 1. | What is marketing mix? Explain the components of marketing mix | (20) | |
| with examples. | |||
| 2. | What is market segmentation? Examine the different basis for | (20) | |
| segmenting market, particularly industrial market | |||
| 3. | Write short notes on the following: | (4X5) | |
| a) | Product innovation | ||
| b) | Product life cycle | ||
| c) | Factors influencing price of products and services | ||
| d) Publicity | |||
| 4. | Differentiate between the following: | (4X5) | |
| a) | Marketing concept and Societal concept | ||
| b) | Consumer markets and Organisational markets. | ||
| c) | Product line and Product mix | ||
| d) Direct channel and Indirect channel of distribution | |||
| 5. | Comment briefly on the following statement: | (4X5) |
- The MRTP Act intends to control concentration of economic power.
- Consumer behaviour is influenced by social factors such as reference group, family, social roles, social status and opinion leaders.
- A seller adopts product diversification by adding a new product to the existing product line or product mix.
- Every product introduced in the market may not succeed.
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