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National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Entrepreneurship Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. Explain the role of a value proposition for a business.
Answer: What is a Value Proposition?
A value proposition is a promise of value stated by a company that summarizes how the benefit of the company’s product or service will be delivered, experienced, and acquired. Essentially, a value proposition specifies what makes the company’s product or service attractive, why a customer should purchase it, and how the value of the product or service is differentiated from similar offerings.
Generally, the value proposition is addressed to the company’s target customers or target market segment. The proposition takes the form of a short, clear, and concise statement of the tangible and intangible benefits that will
Question. 2. Write an essay on the future of Business.
Answer: The prospects of the business, say in 20 or 30 years to come, will have to vary, especially with the current enormous impetus for economic growth. Besides economic growth, Gitman and McDaniel (2000, p. 115) opine that corporate futurists expect that businesses will actively pursue emergent opportunities capable of endearing them to economic growth strategies. The overriding prospects of
Question. 3. How does a business determine whether or not its products and services are valuable? Explain the relationship between price and quality, and their effects on value.
Answer:
Question. 4. Discuss in detail Price and Market Equilibrium.
Answer: Price is dependent on the interaction between demand and supply components of a market. Demand and supply represent the willingness of consumers and producers to engage in buying and selling. An exchange of a product takes place when buyers and sellers can agree upon a price.
Question. 5. Explain the role of International Monetary Fund (IMF) and the World Bank in International Business.
Answer:
Question. 6. A technology venture that decides to enter an international market must select an approach. Explain Global Market Entry Strategies.
Answer: Although investing in another market can be risky and require a lot of capital, the rewards can be huge.
By selling your product or service in another country, you can introduce your company to huge markets, increase your sales and profits, gain brand recognition, reduce the risk of only operating in one market (eg, due to economic or seasonal downturns) and extend your product’s life cycle.
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