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National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Public Relations Management (Part -2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. Explain the elements of Effective Speaking.
Answer: What is Effective Speaking?
Effective speaking is formulating and delivering a verbal message that is clearly understood. The receivers understand what to expect in the message, and they can act upon the message. For example, parents often tell their children to clean their rooms. When the message and tone are clear, children will do as you tell them.
Features of Effective Speaking
Question. 2. Explain the factors that influences Business-Press relationship for increased revenue.
Answer: Media relations essentially involves liaising with the media in order to inform the public of the client’s practices, achievements, mission, policies and sometimes even their very existence. Media relations differs from the more direct forms of advertising and marketing because it is more focused upon gaining third party endorsements of the product, service, organisation or individual in question and then having that third party (usually or journalist) disseminate this endorsement to the public.
Question. 3. Explain the basic principles of corporate PR.
Answer: Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business needs to be adept in the practice of public relations and avoid looking to public relations practices only as means to react to a scandal. Practicing public relations means following basic principles that
Question. 4. Explain how globalisation and international opportunities have thrown up new dimensions to PR and management.
Answer:
Question. 5. Discuss the Importance of the Media.
Answer: Public Relation is one of the fields in marketing that has grown a lot over the last few years. Especially with the lockdown, brands have been investing more and more time and efforts into this field. The benefits of PR are undeniable. When used effectively and timely, PR can benefit the brands in many ways.
For PR professionals, media relations are a very important part of their job. It is essential for them to maintain relations with the
Question. 6. What really motivates people to get involved in public service communication programmes? Explain.
25 x 4=100 marks
Dear students, get fully solved assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601