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National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Brand Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. Why do we persist in our desire for brands? Explain.
Answer: Brand consistency = brand recognition
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your messaging, the more consistent your branding. Textmetrics can help you improve your brand consistency. But before we tell you a bit more about that, let’s see why brand consistency is so important.
Question. 2. While a brand manager’s specific roles and responsibilities are many and varied, they are often summarised as ‘the four Ps’: product, price, place and promotion. Explain each with examples.
Answer: A Brand Manager is a professional who is responsible for ensuring that their company’s products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
Question. 3. The symbols, signs or characters that become intrinsically linked with a brand are a key means by which brand personality can be expressed directly or indirectly. Explore them in more detail.
Answer:
Question. 4. Explain two other main reasons why brands may choose not to advertise in the future, or at least not as much.
Answer: Apart from having creative and analytical minds, marketers have to always be up to-date with constantly changing marketing landscape. If you run a business, you have a hard nut to crack as well. Getting across to today’s consumer is a complex process that requires adjusting your efforts to emerging trends. Being first, or at least one of the first, gives a competitive advantage. It’s 2020,
Question. 5. All companies, whatever their objectives, want their brands to grow; and there are three main ways in which in which a brand can grow. Explain each way.
Answer: As marketers and business managers we are often consumed with the endless variety of advertising and marketing options available to us. With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.
Question. 6. Discuss the important types of attributes and benefits that often underlie brand performance and can be measured.
Answer:
25 x 4=100 marks
Dear students, get fully solved assignments by professionals
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help.mbaassignments@gmail.com
or call us at :08263069601