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Case Study Project
Total Marks: 100
Elective – Brand Management
Describe how you could use the following Brand Associations techniques, if applicable, to build the any cosmetics brand.(of your choice) on the following subheads:
Country Branding, Channel Branding, Co-Branding, Brand Alliances, Ingredient Branding, Licensing, Celebrity Endorsement, Third-Party Evaluations, Salience- Prominence in category ,Performance- Tangible features, Imagery- Personality, Values, Judgments- Quality, Credibility, Feelings Excitement, Fun-Resonance Loyalty, Community.
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Do send your query at :
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