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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: E-Business
Internal Assignment Applicable for December 2022 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks. All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
Interpretation
1. You have been hired as a marketing consultant by a promising startup in e-scooter space to enhance their business productivity. Post the initial survey you discovered that the company is using traditional tools and methods for their online operations. To enhance the effectiveness of their operations, you decided to meet and explain to the management about the various online marketing strategies and tools that are typically useful for their
Dear students, get fully solved assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: E-Business
Internal Assignment Applicable for December 2022 Examination
e-businesses. What are the various kinds of online marketing tools and strategies that you
can suggest to them? (10 Marks)
2. Prepare a comparative analysis using pros and cons (minimum 2) for any 5 online shopping apps by comparing the methods for making a purchase using their shopping
carts. Also, compare Master and Visa cards, which uses an open-loop payment system, with American Express, which uses a closed-loop payment by preparing a short note on
their differences. (10 Marks)
3. a. The evolution of technology and penetration of internet has enabled e-businesses to gain
more prominence thereby generating sustainable revenue. Discuss the types of revenue
models and the associated issues for doing e-business in the Indian context. (5 Marks)
3. b. Considering that cyberspace security is becoming a growing concern for any e-business in India, enlist five major security threats faced by e-businesses and also give examples of
five softwares that could be used to secure its environment. (5 Marks)
Dear students, get fully solved assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601