| SESSION | FEB/MAR 2021 |
| PROGRAMME | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA 102 BUSINESS COMMUNICATION |
| CREDITS | 4 |
| NUMBER OF ASSIGNMENTS , CREDITS & MARKS | 02 4 Credits, 30 Marks each |
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Question 1. Discuss the Communication Process and elaborate various barriers to Communication.
Answer: Communication process: For a business to run well they have to be proper communication. Without proper communication, things are unlikely to go well. So, what is communication? Communication has numerous definitions but simply put communication is the sharing of information, it is the giving and receiving of messages and finally the transfer of information from one person or more to one or more persons.
For communication to take place a sender/encoder comes up with the message and sends it through a medium/channel to the receiver/decoder who decodes and processes the information before giving feedback, again through a medium.
Various barriers to Communication
Question 2. What is Non-verbal Communication? Explain the classification of Non-verbal Communication.
Answer: Non-verbal Communication: n Non-verbal communication occurs without using any oral or written word. Instead of written or oral words, it relies on various non-verbal cues like physical movements, tasks, colors, signs, symbols, signals charts, etc. to express feelings, attitudes or information.
Although no word is used in non-verbal
Question 3. Discuss the general principles of writing and methodology involved in it.
Answer: General principles of writing and methodology: To be read, understood and accepted, your report should have clear and consistent writing. Here are some of the basic principles to follow.
1. Brevity: It is bad manners to waste [the reader’s] time. Therefore brevity first, then, clarity.
2. Clarity: It is bad manners to give [readers] needless trouble. Therefore clarity… . And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.
3. Communication: The social purpose of language is communication—to inform, misinform, or otherwise influence our fellows… . Communication [is]
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