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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2015 Examination
Q.1 One of the well-established Indian FMCG company has to decide whether it needs to enter the International markets, to expand its business. You as a head of the International business, make a report on the need for the company to get engaged in international business taking example of a specific product of the company.(Students can make assumption of any company of their choice)
Answer:International business comprises all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries. Usually, private companies undertake such transactions for profit; governments undertake them for profit and for political reasons. The term “international business” refers to all those business activities which involve cross-border transactions of goods, services, resources between two or more nations. Transactions of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction etc.
A multinational enterprise (MNE) is a company that has a worldwide approach to markets and production or one with operations in several countries.
Q.2 A pharmaceutical company was planning to enter the international market and wanted to understand the business environment so they can successfully launch their products in the market. As consultant help them understand the business environment factors and launch the product in the international market.
Answer:Business environment is the sum total of all external and internal factors that influence a business. You should keep in mind that external factors and internal factors can influence each other and work together to affect a business. For example, a health and safety regulation is an external factor that influences the internal environment of business operations. Additionally, some external factors are beyond your control. These factors are often called external constraints. Let’s take a look at some key environmental factors.
External Environmental Factors
Political factors are governmental activities and political conditions that may affect your business. Examples include laws, regulations, tariffs and other trade
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