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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information Systems for Managers
Internal Assignment Applicable for December, 2015 Examination
Assignment Marks: 30
Q 1) What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three examples how customer relationship management has helped organizations to gain competitive advantage.
Answer:If the intent of business intelligence and analytics is optimizing business opportunities, then most business scenarios involving revenue generation and managing the customer experience must reflect what can be learned from interactions with customers. There are at least three aspects to this consideration: who the customers are, how they behave, and how you can influence changes to customer behavior that benefit both you and the customer.
Customer Knowledge and Customer Profiles: The
Q 2) How can Business Intelligence help companies refine their business strategy? Give two examples to illustrate your answer. Elaborate on the importance of understanding how a business process works when trying to develop a new information system. Give two examples to support your answer.
Answer:Business intelligence (BI) enables organizations to understand, analyse, and make predictions about the dynamics of the market and its business environment. It allows the conversion of data into relevant information, and to share this information with those who need it, when well addressed, enabling them to make prompt decisions. In addition, BI allows companies to combine data from a variety of sources and can thus have a clearer vision that needs to be increasingly integrated and up to date.
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