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Case Study Project Total Marks: 100
Elective – Management Information System (MIS)
What are the benefits and limitations of using information technology to transform traditional focus groups into online focus groups?
- a) Benefits of using IT vs. traditional
- b) Limitations of using IT vs. traditional
Answer : A focus group is a kind of qualitative research method which puts a group of people together in a room in order to discuss specific topics. These could include brands, companies or products as well as finding out different attitudes about a subject or a figure (politicians for example).
Focus groups are usually conducted on behalf of a business or organisation, using a market research company who specialise in conducting, recruiting and evaluating focus groups, using experience and knowledge gained through years of working in the industry.
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