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KARNATAKA STATE OPEN UNIVERSITY
MUKTHA GANGOTHRI, MYSORE -570 006
DEPARTMENT OF STUDIES AND RESEARCH IN MANAGEMENT
MBA II-SEMESTER ASSIGNMENT CIRCULAR & QUESTIONS- 2021
Name:
Roll No.
ASSIGNMENT QUESTIONS
C-10 MARKETING MANAGEMENT
Question. 1. What is Consumer Behaviour? Explain the various factors determining Consumer Behaviour.
Answer: Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of
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Question. 2. Why new product is failed? How to solve the problem of new product failure.
Answer: No product point-of-difference
For a new product to win initial trials and then ongoing repeat business, it needs to bring something new to the marketplace. Potential customers need an incentive – such as additional benefits or some form of variety – to be persuaded to try and buy a new product. Without any real point of difference, the new product is likely to fail.
Limited retailer support
Most retailers are pretty happy with their existing merchandising mix and also need to be persuaded that the new product has value for them and their customers. Many new products will fail because they do not obtain the necessary distribution
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