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NIBM GLOBAL
SECOND SEMESTER EMBA/MBA
Subject : Business English
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. What is understood by external-operational communication? Explain.
Answer: Transferring information between a business and other businesses or persons outside the business environment is termed as external business communication. Organizations are supposed to communicate with other organizations or persons to achieve their goals. These people may include investors, current or potential customers, shareholders, society, government organizations or other
Question. 2. Explain the three steps to effective writing.
Answer: The process of writing is no easy feat. Whether the writing is for academic or professional ambitions, writers of all ages face the same challenges: coming up with ideas, creating content, addressing and adequately informing about the topic at hand, incorporating research and facts for validity, presenting the information in an organized format, and polishing the final presentation with regards to word choice, spelling, grammar, usage, and punctuation. Making matters worse, most writers try to accomplish all of the
Question. 3. What are the basics of writing an Advocacy Letter? Explain.
Answer: Contacting a legislator or government official need not be difficult or intimidating. Consider sharing with your association members these simple tips on writing an effective letter to state officials.
- To encourage a specific action or outcome on an issue (eg. breastfeeding in public)
- To discourage a specific action or outcome
Question. 4. Write a letter accepting and refusing an invitation to a birthday party.
Answer:
Question. 5. What is oral communication? What are its advantages and disadvantages? Explain.
Answer: Oral communication implies communication through mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication. Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust.
Question. 6. Explain an effective business letter which speaks to the render interests and needs.
Answer:
25 x 4=100 marks
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