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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: BUSINESS COMMUNICATION
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory
- All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
- All answers to be written individually. Discussion and group work is not advisable.
- Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.
- Students should follow the following parameter for answering the assignment questions.
| For Theoretical Answer | For Numerical Answer | |||
| Assessment Parameter | Weightage | Assessment Parameter | Weightage | |
| Introduction | 20% | Understanding and usage of the formula | 20% | |
| Concepts and Application related to the question | 60% | Procedure / Steps | 50% | |
| Conclusion | 20% | Correct Answer & Interpretation | 30% |
April 2021 Examination
Ques 1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages any more. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing, and completing email messages. Please elaborate on the three steps mentioned above. (10 Marks)
Ans 1.
Introduction
In the world of business, a constant need is felt for communications with all around you, such as business partners and clients, colleagues, and many others. In the business arena, any communicator needs to communicate purely on a business level. Hence, the best method of writing is the ‘Three-Step-Writing Process” which is helpful for any professional in the business world. The process is straight forward and simple too. This process of business writing can help Avani to become a “communicator-pro” in no time.
The three-step writing process- Writing a message that will be consistently well-received, will become a habit, however, it may be hard for any new writer to reach the milestone. The three-step writing process is the real path towards the best outcome each time. The figure below reflects the whole theme. Any good writers like Avani need to plan their messages by outlining or noting, before writing any business message. If there is no plan before
Ques 2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in a Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees. (10 Marks)
Ans 2.
Introduction
Translating general potential into presenting as skills for Rakesh needs to be viewed as transferable skills, and are to be understood as the abilities which are not only relevant but also helpful all through different areas of our life whether in professional or in social and in the educational arena. These skills are ‘portable skills’.
Normally, when thinking about a change in their career path, people, apply for a job and concentrate on their transferable skills. Often employers look for those people who are skilled enough and can demonstrate the best set of transferable skills.
The positive side in Rakesh’s case is, he already has his transferable skills, which he has so far developed, as his abilities and skills, perhaps throughout his life in academia, in social life, and also at his home. But as far as his experience is concerned, he does not possess much of being exposed to any other job, not even tried in seeking
Ques 3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching their existing and new customers. Please discuss the following points in light of the case.
- Writing strategies for social media for Protek (5 Marks)
Ans 3a.
Introduction
To have a social media strategy along with some action plan for its success should be based on Protek Manufactures’ unique business goals, available time, and resources. Even though the company may have a well-laid-out action plan, yet the company is required to create its social media contents and posts that can speak to its identified audience, while also inspiring them to purchase their paper products.
Concept and application
A few of the strategies Protek Manufactures needs to adopt for their social media is their social marketing tips, as discussed below:
- Doing intensive research: If Protek
- Various social networks that will help Protek to reach to a different set of audience. (5 Marks)
Ans 3b.
Introduction
Protek must know that their social media strategy might include lead generation, brand awareness, or customer retention. All these factors can be achievable through a single thing, i.e. effective social media platform so that the company can reach a different set of audiences. The entire theme of social media marketing can put a company in contact with its best marketplace. So it is not advisable to depend on a single platform where Protek’s audience does not operate.
Concept and application
Today, in the world of digital marketing, there is no phrase like “Field of Dreams”. The opportunities for selling products is there where social platforms are more active and the company’s audience usually prefers.
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