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Alliance University
EPGDM
BS Assignment
Sep. 2021
Instructions & Suggestions to Term III – BS – Students – Prof.Dr. Krishna Kumar V Rao
- BS Assignment – Total 40 Marks – consists of 2 Parts
- Part 1 – Case Study 20 Marks – Ford Motor Company
- Part 2 – Case Study 20 Marks – Ready-to-drink Beverage Habits and Ecology
- Both the Case Studies in PDF Form separately uploaded
QUESTIONS TO BE ANSWERED
For Case 1: Ford Motor Company
(Total Marks 24 – Each Question carries 6 Marks)
Question. 1 )Define and discuss Ford’s business-level strategy (Hint: Use the concept of Porter’s Business Level Strategy)
Answer: Ford is one of the most well-known vehicle brands in the world. It has maintained profitable expansion throughout time thanks to astute leadership and management. Ford now wants to be the most trusted mobility company in the world. The brand has developed several significant advantages, such as a strong brand image and increased consumer trust, as well as a well-balanced portfolio. Ford is working to make the world a
Question. 2) How can FORD company’s various value-chain activities be linked better than what is now being done currently, to create better value for the company and the customers? (Hint: Porter’s Vale Chain Model)
Answer: Porter’s value chain analysis examines a company’s internal activities in detail to determine which acts provide the most competitive advantage and which activities support those actions. Ford achieves fetched or independent advantages through these fundamental exercises. Controlling the variables of production and dispersion can help Ford’s esteem chain workouts link more successfully. Another reason Ford has thrived is the concentration of invention and the expansion of underused innovations, as well as the strengthening of the company’s structure. Recognizing and focusing on what makes an organisation valuable results in company growth.
Ford implemented One Ford technology to
Question. 3) Outline a rough competitor analysis. – various key competitors in various geography in the World What would be the response by FORD?
Answer: Despite the fact that their cost structures may have changed due to their liquidations last year, consolidated competitors such as GM and Chrysler may modify the nature of competition from them. Honda, Toyota, Mazda, Hyundai, Kia, Mitsubishi, and others are among the distant competitors. Despite the fact that Japan is more distant from Ford than the US, it still has fetched structures in its mass exhibits. The majority of Korean automakers compete in the low-cost car market. In Asia’s
Question. 4) Why is there is a need for a new HR strategy and What is Mullaly’s plan to have a blended HR strategy?
Answer: Ford’s top management could be crucial in resolving the issue. The company’s structure and operations are complicated, yet Ford can reap huge cost savings from every component of its supply chain. This will necessitate
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For Case2: Ready-to-drink Beverage Habits in India and Ecology Impact
(Total Marks 16 )
–
Q1 and Q2 Each Question carries 5 Marks and Q3 carries 6 Marks)
Question. 1) What is the importance of Ecology as a part of Macro Environment in a country like India? Packaged Beverages generate huge quantity of packaging waste in all big cities and medium towns of India. How can manufacturers of beverages device methods for effective collection and disposal?
Answer: All containers are located near booths, vendors, and coffee shops, emphasising the significance of properly treating garbage created from beverages in all metros. Furthermore, because the Metros are a public space, they are always packed; trash bins are put every 500 to 700 metres to collect rubbish. Waste
Question. 2) Instead of selling pre-packaged retail vending packs, if Refill Model Vending is adopted in India (just like milk vending) by the manufacturers setting it up in various localities in beverages products, how can we make it work?
Answer: According to my observations, the “Refill model” is solely used in the case of water cans. However, in response to the
Question. 3) Interact with about 3 or 4 – big or medium size vendors in your selected town/locality and enunciate their response to setting up Refill Model in their shops.
Answer : Following my interactions with a few vendors in Chennai, I received a variety of responses from the city’s traders. Among them were:
Mention clearly the Name of the Town and Retailer Shop Name – Owner/Partner – Their Mobile Number and Full Address, in your answer.
(We may call the Retailer for verification and any further details – By answering this Question, You are deemed to have accepted these terms)
Do it genuinely because we will do back check on your details. If not, genuine you get ZERO Marks
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