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Brand Management
December 2023 Examination
Case:
Bella, a passionate plant lover, is embarking on a new venture that celebrates the beauty and tranquility of nature. Her start-up, “Bella’s Botanical Haven,” will offer a wide range of indoor and outdoor plants, along with expert gardening advice, workshops, and an online plant care community. Bella aims to create a haven where plant enthusiasts can thrive, connect, and cultivate their green thumb.
Bella has planned the following for her business:
Interactive Plant Care App:
Bella’s Botanical Haven will feature an interactive mobile app that allows users to identify plants, receive personalized care instructions, and track their plant growth over time. Virtual
Garden Design Studio:
The platform will offer a virtual garden design tool that helps users plan and visualize their dream gardens, complete with plant recommendations and layout options.
Plant Subscription Boxes:
Bella’s Botanical Haven will introduce subscription-based plant boxes, where users receive a curated selection of plants, plant care essentials, and gardening accessories delivered to their doorstep regularly.
Sustainable Practices:
The brand will emphasize on eco-friendly and sustainable gardening practices, promoting the use of organic fertilizers, composting, and reducing plastic waste in plant care.
Botanical Events and Workshops:
Regular botanical events, workshops, and guided garden tours will be organized to bring together plant enthusiasts, share knowledge, and foster a sense of community.
1. You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business. (10 Marks)
Ans 1.
Introduction
In the captivating world of plants, Bella’s foray into “Bella’s Botanical Haven” is not just another retail venture; it’s a sanctuary that bridges the innate human need to connect with nature. The vibrancy of greens, the rhythmic pattern of growth, and the tangible benefits of tending to plants bring profound emotional and environmental advantages. To ensure this venture captures its target audience’s heart and becomes the go-to hub for plant enthusiasts, the brand elements must
2. Explain various ways through which you will leverage secondary brand association for the business. (10 Marks)
Ans 2.
Introduction
Secondary brand association, in the realm of branding, is the strategic harnessing of external sources to shape perceptions and enhance the brand equity of a business. In the context of “Bella’s Botanical Haven,” or its envisioned rebranding, this concept can play an instrumental role. While the primary brand elements lay the foundational tone, it’s the secondary associations that amplify, solidify, and diversify the brand’s image. Through secondary brand associations, Bella’s venture can tap into established trust, recognition, and values of other
3. As a brand in charge of the business, explain your concepts on branding with example to Bella:
a. What are the various things that can be branded, explain with special reference to business. (5 Marks)
Ans 3a.
Introduction
Branding, at its core, is about creating a distinctive and lasting impression. It’s a promise to consumers about the experience they can expect. While most associate branding primarily with products, the scope of branding is expansive. For Bella’s Botanical Haven, understanding the breadth of branding possibilities can significantly elevate her venture’s
b. What are the major brand challenges in contemporary times? (5 Marks)
Ans 3b.
Introduction
In the dynamic landscape of contemporary business, brands are not just competing for market share but for mindshare. The accelerating pace of technological advancements, shifting consumer behaviors, and an ever-evolving global milieu have together shaped a set of distinct challenges brands must navigate. These challenges underscore the need for brands to be
Dear students, get fully solved assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)