BBR504 – VISUAL MERCHANDISE

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ASSIGNMENT

PROGRAM Bachelor of Business Administration- BBA
SEMESTER V
SUBJECT CODE & NAME BBR 504  VISUAL MERCHANDISE
CREDIT 2
BK ID B 1805
  1. MARKS
 30

 

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

  1. 1 Define visual merchandising. What are the major objectives of visual merchandising? Discuss the scenario of visual merchandising in India.

Answer: – Concept of visual merchandising:- Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

Techniques:-

 

  1. 2 a. Discuss the concept of image mix. List all the element of image mix of a retail store.

Answer: – Concept of image mix:- Photo mixing is the generation of continuous wave terahertz radiation from two lasers. The beams are mixed together and focused onto a photo mixer device which generates the terahertz radiation. It is technologically significant because there are few sources capable of providing radiation in this waveband, others include

 

  1. Discuss the common security issues faced by a retail store and the measures to deal with them.

The crime of shoplifting is the taking of merchandise offered for sale without paying. According to the National Association for Shoplifting Prevention, more than $25 million worth of merchandise is stolen from retailers each and every day. Shoplifting has become a large part of retail shrinkage.No matter how big or small the retail store may be, all types of retailers are susceptible to the growing problem of shoplifting. This guide will help retailers identify

 

  1. 3 Explain the concept of non-store retail merchandising. What are the major characteristics of online retailing?

Answer:- Most individual consumers purchase products through retailers. Physical ‘brick and mortar’ stores are not the only type of retailing in the marketplace. In this lesson, you’ll learn about retailing beyond traditional retail stores.

Non-Store Retailing Defined:-Marcy has developed a line of organic cosmetics that is not only environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product has great potential, but she needs to get it in front of

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