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Bachelor of Business Administration – BBA Semester 4
BBA405 – Retail Management – 2 Credits
(Book ID: B1716)
Assignment (30 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 3 X 10=30
1. Explain the various functions of Retailing. 02+08=10
Answer :
2. Explain in detail the Retail Marketing Mix. 02+07+01=10
Answer :
3. Explain the stages involved in Merchandise Planning. 02+06+02=10
Answer :
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