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SEM 4 MARKETING FALL 2013
MK0015/ML0015- SERVICE MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT
1
Explain service distribution growth strategies in brief.
A
Explanation of Service Distribution
growth strategies
2
8
10
2
Explain the service delivery process.
A
Definition of Service marketing
Steps in service delivery process
2
8
10
3
Definition of Service Marketing with its importance. Also explain the characteristics of services.
A
Definition of service marketing
Importance
characteristics
2
4
4
10
4
Discuss the relationship between CRM and customer loyalty.
A
Definition of CRM and Customer loyalty
relationship
3
7
10
5
Write a short notes on :
A. Servicescape
B. Blueprinting
A
Servicescape
Blueprinting
5
5
10
6
Explain the pre-requisites of acquisition of customers.
A
Explanation of customer relationship management
pre-requisites
2
8
10
MK0016- ADVERTISING MANAGEMENT & SALES PROMOTION
1
Discuss the role of various departments in Advertising.
A
Definition of Advertising
Departments
2
8
10
2
Describe the AIDA model of consumer response hierarchy.
A
Explanation of AIDA model
10
10
3
Explain the different kinds of Advertising objectives.
A
Explanation of Advertising objectives
Kinds
2
8
10
4
Explain the evolving consumer Segments which has impacts on Advertising.
A
Explanation of consumer segments
Evolving consumer segments
2
8
10
5
Discuss any ten types of Advertising copy in brief
A
Types of Advertising copy
1*10
10
6
Discuss the forms of ethical forms of violation in advertising.
A
Ethical forms
10
10
MK0017- E-MARKETING
1
Write short notes on :
A. Explain the four types of e-malls.
B. Types of Partners in an e-marketplace
A
A. Types of e- malls
B. Types of partners in an e-market place
5
5
10
2
Discuss about any four e- marketing tools in brief.
A
Definition of e-marketing
Four e-marketing tools
2
8
10
3
Explain the online buying process
A
Explanation of online buying process
online buying process
2
8
10
4
Explain 2P (personalization, privacy) +2C (customer service, community) +3S (Site, security, sales promotion) formula in detail.
A
Explanation of 2P
2C
3S
3
3
4
10
5
Discuss the types of Online Advertising
A
Definition of online advertising
types of online advertising
2
8
10
6
Explain the advertising and selling techniques used in e-marketing.
A
Advertising techniques- 5 marks;
5
10
Selling techniques
5
MK0018– International Marketing
1
Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?
A
Scope
difference
4
6
10
2
What are trade barriers? Compare tariff and non-tariff barriers.
A
Meaning
Difference between tariff and non-tariff barriers
4
6
10
3
How is international marketing research carried out? Discuss in brief.
A
Discuss the various steps in the process
10
10
4
List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.
A
Listing Factors
Pricing strategies
3
7
10
5
Write short notes on:
a) International commercial terms(Incoterms)
b) Commercial invoice
A
a) meaning, importance and listing of incoterms
b) meaning and role of invoice
5
5
10
6
Explain the difference between the role of World Bank and International Monetary Fund.
A
Functions/role of world Bank
Functions/role of IMF
5
5
10
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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