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Business Strategy
MARKS: 100
Note:
1. Question No.1 carries 20 Marks and is compulsory.
2. Attempt any five questions from question from the rest. Each of these carry 16 marks.
Q.1 Write short notes on any FOUR of the following:-
1.Core Competencies and Distinctive Competencies
Answer: Core Competencies:
1. Core competencies are the unique and fundamental capabilities that define an organization’s strategic identity and drive its competitive advantage.
2. These competencies are built on a combination of knowledge, skills, technologies, and resources that are deeply embedded in the organization’s operations.
3. Core
2.Real value of SWOT analysis
Answer: SWOT analysis is a valuable strategic management tool that provides organizations with a concise and comprehensive evaluation of their internal strengths, weaknesses, and external opportunities and threats. In a 5 marks answer, the real value of SWOT analysis can be summarized as follows:
1. Strategic Insight (1 mark): SWOT analysis offers strategic insight by enabling organizations to assess their internal
3.Market Development Strategies
Answer: Market development strategies are growth-oriented approaches used by businesses to expand their customer base and enter new markets. These strategies focus on finding and capturing new customer segments or untapped geographical areas. In a 5 marks answer, the key points of market development strategies are:
1. Market Identification (1
4.Vision and Mission
Answer: Vision and mission are critical elements of an organization’s strategic framework that define its purpose, direction, and long-term aspirations. In a 5 marks answer, the key points about vision and mission are:
1. Vision: A vision statement articulates the organization’s long-term aspirations and future desired state. It is an
5.Benefits of Strategic Approach
Answer:
6. Vertical Integration
Q.2 Describe Porter’s five forces model.
Answer: Porter’s Five Forces model, developed by Michael E. Porter in his book “Competitive Strategy,” is a powerful tool used for analyzing the competitive forces that shape an industry and determine its attractiveness and profitability. The model helps businesses understand their competitive environment and make informed strategic decisions. The Five Forces are as follows:
1. Threat of New Entrants (4 marks): This force assesses the ease or difficulty of new competitors entering the
Q.3 What is a differentiation strategy? In which circumstances do you think company should adopt such strategies? Explain with relevant examples.
Answer: A differentiation strategy is a strategic approach adopted by companies to create a unique and distinct product or service that is perceived as superior by customers. In a differentiation strategy, the company emphasizes the unique features, attributes, or benefits of its offering, making it stand out in the market and allowing the company to charge a premium price. The goal is to build a strong brand image and customer
Q.4
(a)What is benchmarking? To what extent is relevant to industry in decline phase?
Answer:
(b)”Vertical Integration is an outdated strategic approach” Comment.
Answer:
Q.5 What are various ways to achieve cost advantage and gain cost leadership position?
Answer: Achieving cost advantage and gaining a cost leadership position is a strategic approach used by companies to offer products or services at lower costs than their competitors while maintaining acceptable profit margins. Cost leadership enables companies to attract price-sensitive customers, expand market share, and achieve long-term profitability. There are several ways to achieve cost advantage and gain a cost leadership
Q.6 Between the GE Multifactor Matrix & the BCG Matrix, which one do you think is superior tool and why?
Answer: Both the GE Multifactor Matrix and the BCG Matrix are valuable strategic management tools used for portfolio analysis. However, their applicability and superiority depend on the specific needs and characteristics of the organization. Let’s compare both matrices to determine their strengths and weaknesses:
GE Multifactor Matrix:
1. Scope of Analysis The GE Matrix
Q.7 What strategic options a firm in a corrugated box manufacturing industry could pursue to be successful. (Hint: A corrugated box manufacturing is typically a highly fragmented industry)
Answer:
Q.8 Would you agree with the following statement?
“Tata Nano is the best value for money proposition today in the entry level segment of the light passenger vehicles”.
In case you agree or otherwise, please state the reasons.
Q.9 Globalization is the single most important factor, which has affected Cement Industry during the past 3 to 5 years. Do you agree with this statement? Why?
Answer:
Q.10 Describe Ansoff’s product market expansion matrix and describe various strategic approaches emanating there from.
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