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INDIAN SCHOOL OF BUSINESS MANAGEMENT AND
ADMINISTRATION
AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
Name: Marks: 80
Course: Masters in Business Administration (MBA 4 Sem)
Subject: Marketing Management
Answer the following question.
Q1. Explain Types of advertising. (10marks)
Answer: Advertising is a form of communication that aims to persuade an audience to buy or take some action upon products, services or ideas. There are various types of advertising that businesses and marketers can use to reach their target audience. Here are some of the most common types of advertising:
1. Print Advertising: This type of advertising is published in newspapers, magazines, brochures, flyers, and other printed media. Print advertising is a traditional form of advertising and can be a great way to reach a specific demographic audience.
2. Broadcast Advertising: This type
Q2. What is Inventory Management? (10marks)
Answer: Inventory management is the process of tracking and controlling a company’s inventory of goods and materials. It involves keeping track of inventory levels, monitoring sales trends, and ordering or producing new stock to meet demand. Effective inventory management is essential for ensuring that a company has the right amount of inventory at the right time to meet customer demand while minimizing waste and cost.
Here are some key aspects of inventory
Q3. Explain Promotion to the Dealer: Its demerits. (10marks)
Answer: Promotion to the dealer, also known as trade promotion, is a marketing strategy that aims to incentivize retailers and distributors to sell a company’s products. This type of promotion typically involves offering discounts, rebates, or other incentives to encourage dealers to purchase and sell a company’s products.
While promotion to the dealer can be an effective way to increase sales and build relationships with retailers and distributors, it also has some potential demerits, including:
1. Cost: Trade promotions can be costly, particularly if a company offers significant discounts or incentives to dealers. This can
2.
Q4. What is Audio-visual Medias of Advertising? (10marks)
Answer: Audio-visual media of advertising refers to the use of audio and visual elements, such as sound and video, to promote a product, service, or brand. It is a popular form of advertising because it can be highly engaging and memorable, and can convey a lot of information in a short period of time. Here are some examples
Q5. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed?(10marks)
Answer: In marketing, a product mix refers to the total range of products that a company offers for sale. The product mix is made up of various product lines, which can be broken down into individual product items. Here are some definitions of these terms:
1. Product Item: A product item is a specific version of a product that is offered for sale. For example, a car company may offer a product line of SUVs, and within that product line, there may be specific product items such as
Q6. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point.(10marks)
Answer: I disagree with the statement that advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience. While there is no guarantee that advertising will always result in increased sales or loyalty, it is a crucial tool for businesses to promote their products or services and communicate with their target audience. Here are some reasons why I disagree with
Q7. Discuss the role & importance of physical distribution in the consumer products marketing. (10 marks)
Answer: Physical distribution, also known as logistics, plays a crucial role in the marketing of consumer products. It involves the planning, implementation, and control of the movement of products from the manufacturer to the end consumer. Here are some of the key roles and importance of physical distribution in consumer product marketing:
1. Cost control: Physical distribution helps to control costs associated with the transportation and storage of products. By optimizing the logistics process, businesses can reduce transportation costs, storage costs, and inventory carrying costs, leading to increased profitability.
Q8. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10marks)
Answer: Launching a new product can be a complex process that involves careful planning, market research, and strategic decision-making. Here are the steps involved in launching a new product:
1. Idea generation: The first step in launching a new product is to generate ideas. This can be done through brainstorming, market research, or by identifying gaps in the market.
2. Concept development and
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id
help.mbaassignments@gmail.com
or
call us at : 08263069601