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Digital Marketing
April 2023 Examination
Q1. Mr. Ghansham plans to start his own app that will be only for buying toys. It will be called “Toys4U”. The app will be an aggregator app that will allow all the sellers to sell their toys on the app. Mr. Ghanshyam will also sell its own company-manufactured toys on the app. The main USP of the app is that you will get big discounts on branded toys. The company will be able to pass on the discounts to the customer as they will deal with bulk quantities. The company has the plan to go for digital marketing only and with zero spending on traditional media marketing. As a digital marketing expert explain the marketing funnel for Toys4U covering all the elements in REAN Model or REAN Marketing Engagement Framework. (10 Marks)
Ans 1.
Introduction
The concept of digital marketing is to drive the business approach model to check out the best business method. Digital marketing provides the business the advantage of satisfying the consumer’s needs and staying with the methods and concepts that substantially add to business interactions and online media values. The images of business devices and resources are used to find everyone to drive the best adjustments in digital marketing in business. The sales teams and competitive business devices experience a reliable interaction strategy to drive the required business. This area will review the contribution of digital marketing, particularly for the
Q2. What are the various ways through which you will promote Toys4U online? Elaborate on the campaign. (10 Marks)
Ans 2.
Introduction
The business of playthings is the biggest to provide online organization support. Kids and lots of people want to purchase playthings to handle video games and involvement activities at the current time. Moreover, the clients are connected with changes in the reliable social media market to assess the best payment modifications. The specific product appreciates youngsters’ trusted play and giggling while delighting in the playthings throughout pc gaming and having fun. The grownups, collectors, and parents are making far better organization portions to save the
Q.3a. Explain various types of digital business models and explain the one that will apply to Toys4U. (5 Marks)
Ans 3a.
Introduction
In existing times, influential brand names are mostly picked for new modern technology work to promote service makeovers. AI and machine learning strategies are utilized to concentrate on company makeovers. This area will talk about the digital design to urge the Toys4U service. This study will seriously
3.b. Explain various sorts of digital marketing and discuss how you will use the same for Toys4U. (5 Marks)–.
Ans 3b.
Introduction
When talking about company growth and values, Digital marketing in existing times is a crucial calculated initiative. The info regarding the service services and items is linked with digital marketing that promotes the digital services to their clients. This section will explore the kinds of
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