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ASSIGNMENT
SESSION JULY 2022
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER II
COURSE CODE & NAME DBB 1201– BUSINESS COMMUNICATION
CREDITS 4
NUMBER OF ASSIGNMENTS & MARKS 02
30 Marks each
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 – 450 words. Each question is followed by evaluation scheme.
Q.No Assignment Set – 1
Questions Marks Total Marks
1. Discuss the importance of effective business communication at workplace. What is the role of the formal and informal channels of communication in building up a good communication network. 4+6 10
2. Premature evaluations and hurried conclusion distort listening. Discuss in detail and write the solution for the same. 5+5 10
3. How does general writing differ from business writing, in terms of language, style and tone? 10 10
Q.No Assignment Set – 2
Questions Marks Total Marks
4. Illustrate the five steps of SQ3R techniques of reading. 2*5 10
5. Explain the principles of writing a business letter. Write a note on types of business letter. 5+5 10
6. Highlight the specific objectives of corporate advertising. Explain the different types of corporate advertising. 5+5 10
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