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National Institute of Business Management
Chennai – 020
EMBA/ MBA
Elective: Brand Management (Part -2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. While branding as a set of activities has been around for a very long time, increasing attention has been given to the process in recent years. There are several reasons for this, Explain the main ones.
Answer: Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organizations should build a strong brand right from the start so they can
Question. 2. How brands are created and enhanced. Explain.
Answer: What is a Brand?
A brand is not just a logo, a name, or a visual identity. It’s a set of feelings and experiences that your audience had and created from your product or service.
Such a process is often individual, as each person understands your brand differently.
This perspective will always be based on each person’s social, cultural, and economic contexts — essentially, on their experiences with their company.
That’s why a branding
Question.3. look at the principles of pricing and how it fits into the brand building process. Discuss.
Answer: Your pricing strategy plays a significant role in driving your brand growth. You need to treat pricing as a continuous process to project your brand positioning and stay competitive. Match your pricing strategy to your overall business strategy and financial objectives. Think of how you set up your business to make money and the role price plays in delivering those results.
Question. 4. Explain all aspects of how to manage brand development especially focus on some particularly relevant issues sometimes forgotten or ignored.
Answer:
Question. 5. Although the product life cycle theory is usually misunderstood and does not apply to brands ,a market sector does go through different stages on its road to maturity and in that context the marketing mix tend to change. Explain.
Answer:
Question. 6. Explain the various measures by which a Brand loyalty can be developed .
Answer: Customer loyalty is a customer’s likelihood of doing repeat business with you. This stems from customer satisfaction and outweighs availability, pricing, and other factors that typically impact buying decisions. When a customer is loyal to a product, service, or brand, they are willing to wait for a restock or spend a little extra money for it.
Customer loyalty is important for many reasons.
Dear students, get fully solved assignments by professionals
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25 x 4=100 marks